Export Leftovers

Marketing Strategy Breakdown

Logo of
Export Leftovers
An overview of
Export Leftovers
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Export Leftovers

- Ecommerce marketing strategy

There’s a lot to learn from Export Leftovers ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Export Leftovers improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 69.06% of their emails - the main ones they use are 💥 🔥 👟 🚀 💰 👖.

We display here a overview of Export Leftovers email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Hurry Get TOMS Shoes for just Rs.399 now!!! 💥💥💥' and 'Chinos & Denim Jeans 👖👖 from Rs.322'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://exportleftovers.com. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Export Leftovers

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Export Leftovers

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1401.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Export Leftovers

 gets a score of

2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

almost - sold - out - Check - Unisex - out?

Emoji use in subject lines

69.06
% of subject lines have emojis

Most popular emojis

💥 - 🔥 - 👟 - 🚀 - 💰 - 👖

💥 - 🔥 - 👟 - 🚀 - 💰 - 👖

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Export Leftovers

Hurry Get TOMS Shoes for just Rs.399 now!!! 💥💥💥

Hurry Get TOMS Shoes for just Rs.399 now!!! 💥💥💥

Email from

Export Leftovers

Chinos & Denim Jeans 👖👖 from Rs.322

Chinos & Denim Jeans 👖👖 from Rs.322

Email from

Export Leftovers

Get Sports Activewear 🏀 🏈 ⚾️ ⚽️ from Rs.399

Get Sports Activewear 🏀 🏈 ⚾️ ⚽️ from Rs.399

Email from

Export Leftovers

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Featured Ads and Paid Media Examples from

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Feed Ad from

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Feed Ad from

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Feed Ad from

Export Leftovers

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://exportleftovers.com

Domain Rating

47
This is the overall metric that matters most, as it sets
Export Leftovers
domain SEO authority.

It shows the power of
Export Leftovers
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://exportleftovers.com
, as their domain authority is
47
, their score can be considered under average.

Here, for
https://exportleftovers.com
, as their domain authority is
47
, their score can be considered average.

Here, for
https://exportleftovers.com
, as their domain authority is
47
, their score can be considered pretty good! 🙌

Here, for
https://exportleftovers.com
, as their domain authority is
47
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

158201
One of the most important metrics for
Export Leftovers
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
26842
) and their Domain Rating.

Total Keywords

26842
Why does this matter for
Export Leftovers
SEO strategy? 

This is the total number of keywords where 
Export Leftovers
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

490
The total number of domain who have a link to  
Export Leftovers
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5483
What's a backlink? A link from another domain that redirect to  
Export Leftovers
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5453

Backlinks NoFollow

1839

Backlinks Redirect

6

Backlinks Images

499

Backlinks Frame

6

Backlinks Form

4

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

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Better Replay

Better Replay

Free session recording and replay app.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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BrandChamp

BrandChamp

Brand ambassador marketing platform for eCommerce stores.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

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Clever eCommerce

Clever eCommerce

App to improve eCommerce Google Adwords App performance.

shop

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Export Leftovers

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"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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"
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on competitors"
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