Cat Person

Marketing Strategy Breakdown

Logo of
Cat Person
An overview of
Cat Person
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Cat Person

- Ecommerce marketing strategy

There’s a lot to learn from Cat Person ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Cat Person could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 15.0% of their emails - the main ones they use are ✨ 🥳 💅.

We display here a overview of Cat Person email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'It's our 2nd birthday 🥳' and 'A different kind of spring cleaning'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://www.catperson.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Cat Person

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Cat Person

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1751.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cat Person

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Cat - Depression? - Yes - it's - So - for

Emoji use in subject lines

15.0
% of subject lines have emojis

Most popular emojis

✨ - 🥳 - 💅

✨ - 🥳 - 💅

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cat Person

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Featured Email Marketing Assets from

Cat Person

It's our 2nd birthday 🥳

It's our 2nd birthday 🥳

Email from

Cat Person

A different kind of spring cleaning

A different kind of spring cleaning

Email from

Cat Person

We see luck in your future ✨

We see luck in your future ✨

Email from

Cat Person

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Featured Ads and Paid Media Examples from

Cat Person

Cat Person
Cat Person

Big cat food brands have confusing ingredients lists to hide the fillers in their food. We don't have fillers to hide.

Feed Ad from

Cat Person

Cat Person
Cat Person

Feed Ad from

Cat Person

Cat Person
Cat Person

Feed Ad from

Cat Person

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.catperson.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Cat Person
domain SEO authority.

It shows the power of
Cat Person
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.catperson.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://www.catperson.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://www.catperson.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://www.catperson.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

14811
One of the most important metrics for
Cat Person
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2688
) and their Domain Rating.

Total Keywords

2688
Why does this matter for
Cat Person
SEO strategy? 

This is the total number of keywords where 
Cat Person
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

647
The total number of domain who have a link to  
Cat Person
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4362
What's a backlink? A link from another domain that redirect to  
Cat Person
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4360

Backlinks NoFollow

1247

Backlinks Redirect

2

Backlinks Images

219

Backlinks Frame

0

Backlinks Form

0

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Kustomer

Platform for Customer Experience, Service and Support.

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Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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