Clarins

Marketing Strategy Breakdown

Logo of
Clarins
An overview of
Clarins
Marketing Strategy data - their Email Marketing Strategy (some of their
Adobe campaign
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Clarins

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Clarins, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Adobe campaign .

Fun fact - they're using emojis in 3.23% of their emails - the main ones they use are 🎁.

On Panoramata, we gather and analyze the entire Clarins email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'MULTI-ACTIVE : la gamme infatigable à PRIX DOUX.' and 'Vous avant tout.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.clarins.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Clarins

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
45.0
characters

What about

Clarins

then?

With their average of

45

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2517.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Clarins

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Adobe campaign

Most common words

Clarins. - Votre - compte - a - Belle - Saint-Valentin

Emoji use in subject lines

3.23
% of subject lines have emojis

Most popular emojis

🎁

🎁

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Clarins

Featured Email Marketing Assets from

Clarins

MULTI-ACTIVE : la gamme infatigable à PRIX DOUX.

MULTI-ACTIVE : la gamme infatigable à PRIX DOUX.

Email from

Clarins

Vous avant tout.

Vous avant tout.

Email from

Clarins

🎁 Besoin d'idées cadeaux pour la Fête des Mères ?

🎁 Besoin d'idées cadeaux pour la Fête des Mères ?

Email from

Clarins

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Clarins

Featured Ads and Paid Media Assets from

Clarins

Clarins
Clarins

Feed Ad from

Clarins

Clarins
Clarins

Feed Ad from

Clarins

Clarins
Clarins

Feed Ad from

Clarins

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.clarins.fr/

Domain Rating

68
This is the overall metric that matters most, as it sets
Clarins
domain SEO authority.

It shows the power of
Clarins
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.clarins.fr/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://www.clarins.fr/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://www.clarins.fr/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://www.clarins.fr/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

81798
One of the most important metrics for
Clarins
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
15894
) and their Domain Rating.

Total Keywords

15894
Why does this matter for
Clarins
SEO strategy? 

This is the total number of keywords where 
Clarins
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3615
The total number of domain who have a link to  
Clarins
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

49886
What's a backlink? A link from another domain that redirect to  
Clarins
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

49783

Backlinks NoFollow

8030

Backlinks Redirect

98

Backlinks Images

7572

Backlinks Frame

3

Backlinks Form

2

Need more assets?
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Clarins

Softwares and Marketing eCommerce Stack

AB Tasty

AB Tasty

French based A/B testing solution.

analytics

Discover →More details →
Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

Discover →More details →

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