ColourPop

Marketing Strategy Breakdown

Logo of
ColourPop
An overview of
ColourPop
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

ColourPop

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for ColourPop? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -6,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! ColourPop could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 87.93% of their emails - the main ones they use are ✨ 💥 ⏰ 💋 🌈 🚨.

We display here a overview of ColourPop email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'LAST DAY! BFF 30% OFF Sitewide Sale! 🤯' and 'Hey besties final hours for 30% OFF! 😱'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://colourpop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

ColourPop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

ColourPop

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2407.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

ColourPop

 gets a score of

-6.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

sale - - - 40% - OFF - 25% - best

Emoji use in subject lines

87.93
% of subject lines have emojis

Most popular emojis

✨ - 💥 - ⏰ - 💋 - 🌈 - 🚨

✨ - 💥 - ⏰ - 💋 - 🌈 - 🚨

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAnd - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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ColourPop

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Featured Email Marketing Assets from

ColourPop

LAST DAY! BFF 30% OFF Sitewide Sale! 🤯

LAST DAY! BFF 30% OFF Sitewide Sale! 🤯

Email from

ColourPop

Hey besties final hours for 30% OFF! 😱

Hey besties final hours for 30% OFF! 😱

Email from

ColourPop

Celebrate Pride with Fade Into Hue! ❤️💛💚💙💜

Celebrate Pride with Fade Into Hue! ❤️💛💚💙💜

Email from

ColourPop

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Featured Ads and Paid Media Examples from

ColourPop

ColourPop
ColourPop

BOMBSHELL ENERGY ❤️🎬 Shop our latest Jasmine Chiswell x ColourPop collection inspired by vintage, star studded Hollywood. AVAILABLE NOW on ColourPop.com.

It's your turn to be a star! ⭐

It's your turn to be a star! ⭐

Feed Ad from

ColourPop

ColourPop
ColourPop

It's giving ✨ summer glow ✨ Shop the latest Palm Springs-inspired collection perfect for summer looks and getting that sunny glow.

In The Springs Collection ☀️🌴

In The Springs Collection ☀️🌴

Feed Ad from

ColourPop

ColourPop
ColourPop

It's giving ✨ summer glow ✨ Shop the latest Palm Springs-inspired collection perfect for summer looks and getting that sunny glow.

In The Springs Collection ☀️🌴

In The Springs Collection ☀️🌴

Feed Ad from

ColourPop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://colourpop.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
ColourPop
domain SEO authority.

It shows the power of
ColourPop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://colourpop.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://colourpop.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://colourpop.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://colourpop.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

857625
One of the most important metrics for
ColourPop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
186162
) and their Domain Rating.

Total Keywords

186162
Why does this matter for
ColourPop
SEO strategy? 

This is the total number of keywords where 
ColourPop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

15546
The total number of domain who have a link to  
ColourPop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

255323
What's a backlink? A link from another domain that redirect to  
ColourPop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

253263

Backlinks NoFollow

45674

Backlinks Redirect

1622

Backlinks Images

40287

Backlinks Frame

65

Backlinks Form

288

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Softwares and Marketing eCommerce Stack

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Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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The website accepts payments with Apple Pay.

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Findify

Add real time personalized search, recommendations and collections to online store.

analytics

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Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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