Danessa Myricks Beauty

Marketing Strategy Breakdown

Logo of
Danessa Myricks Beauty
An overview of
Danessa Myricks Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Danessa Myricks Beauty

- Ecommerce marketing strategy

There’s a lot to learn from Danessa Myricks Beauty ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Danessa Myricks Beauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 72.34% of their emails - the main ones they use are 🎄 🤎 ✨ 💋 ⭐ 🌈.

We display here a overview of Danessa Myricks Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The Reviews Are In!⭐' and '30% OFF Sitewide STARTS NOW!☀️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://www.danessamyricksbeauty.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Danessa Myricks Beauty

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Danessa Myricks Beauty

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3620.44
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Danessa Myricks Beauty

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Day - 9 - of - our - You - HERE

Emoji use in subject lines

72.34
% of subject lines have emojis

Most popular emojis

🎄 - 🤎 - ✨ - 💋 - ⭐ - 🌈

🎄 - 🤎 - ✨ - 💋 - ⭐ - 🌈

Yes, these emojis are pretty. But what are their usage telling us? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Danessa Myricks Beauty

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Featured Email Marketing Assets from

Danessa Myricks Beauty

The Reviews Are In!⭐

The Reviews Are In!⭐

Email from

Danessa Myricks Beauty

30% OFF Sitewide STARTS NOW!☀️

30% OFF Sitewide STARTS NOW!☀️

Email from

Danessa Myricks Beauty

It's Officially PRIDE month!🏳️‍🌈

It's Officially PRIDE month!🏳️‍🌈

Email from

Danessa Myricks Beauty

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Featured Ads and Paid Media Examples from

Danessa Myricks Beauty

Danessa Myricks Beauty
Danessa Myricks Beauty

Feed Ad from

Danessa Myricks Beauty

Danessa Myricks Beauty
Danessa Myricks Beauty

Feed Ad from

Danessa Myricks Beauty

Danessa Myricks Beauty
Danessa Myricks Beauty

Feed Ad from

Danessa Myricks Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.danessamyricksbeauty.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Danessa Myricks Beauty
domain SEO authority.

It shows the power of
Danessa Myricks Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.danessamyricksbeauty.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://www.danessamyricksbeauty.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://www.danessamyricksbeauty.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://www.danessamyricksbeauty.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3
One of the most important metrics for
Danessa Myricks Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5
) and their Domain Rating.

Total Keywords

5
Why does this matter for
Danessa Myricks Beauty
SEO strategy? 

This is the total number of keywords where 
Danessa Myricks Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1258
The total number of domain who have a link to  
Danessa Myricks Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

9962
What's a backlink? A link from another domain that redirect to  
Danessa Myricks Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9232

Backlinks NoFollow

2840

Backlinks Redirect

28

Backlinks Images

442

Backlinks Frame

1

Backlinks Form

456

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Softwares and Marketing eCommerce Stack

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MailChimp

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shop

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