Marketing strategy, email examples, ads, inspiration and more.
Average subject length
33
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
1176.73
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-5
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
0.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
? - Vos - préférences - de - Création - comment
Words appearing most often in the sampled subject lines.
Domain rating
81
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
15727605
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
756269
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
18159
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
1838918
Total links from other websites pointing to this brand.
Text backlinks
1836306
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
351747
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
1827
Backlinks that lead to the brand through a redirect.
Image backlinks
576662
Backlinks attached to images rather than text.
Frame backlinks
36
Backlinks recorded inside embedded frames.
Form backlinks
571
Links recorded through HTML form actions.
Explore more brands in these industries
On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Decathlon France.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Decathlon France could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
On Panoramata, we gather and analyze the entire Decathlon France email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Vos préférences de communication' and 'Création de votre compte Decathlon'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 81 on https://www.decathlon.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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