The Pro's Closet

Marketing Strategy Breakdown

Logo of
The Pro's Closet
An overview of
The Pro's Closet
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

The Pro's Closet

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for The Pro's Closet.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! The Pro's Closet could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 🚨 💸 🙌 👀 🔥 🌷.

We display here a overview of The Pro's Closet email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '$300 Off Top Bikes + Free Shipping' and 'Memorial Day deals on Garmin Oakley and more'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.theproscloset.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

The Pro's Closet

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

The Pro's Closet

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4726.18
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Pro's Closet

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

vs. - Deal - Bike - New - Will - better?

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

🚨 - 💸 - 🙌 - 👀 - 🔥 - 🌷

🚨 - 💸 - 🙌 - 👀 - 🔥 - 🌷

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

The Pro's Closet

$300 Off Top Bikes + Free Shipping

$300 Off Top Bikes + Free Shipping

Email from

The Pro's Closet

Memorial Day deals on Garmin Oakley and more

Memorial Day deals on Garmin Oakley and more

Email from

The Pro's Closet

Sale Extended 🙌 Memorial Day Deals are back!

Sale Extended 🙌 Memorial Day Deals are back!

Email from

The Pro's Closet

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Featured Ads and Paid Media Examples from

The Pro's Closet

The Pro's Closet
The Pro's Closet

Feed Ad from

The Pro's Closet

The Pro's Closet
The Pro's Closet

Feed Ad from

The Pro's Closet

The Pro's Closet
The Pro's Closet

Feed Ad from

The Pro's Closet

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.theproscloset.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
The Pro's Closet
domain SEO authority.

It shows the power of
The Pro's Closet
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.theproscloset.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://www.theproscloset.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://www.theproscloset.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://www.theproscloset.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

251539
One of the most important metrics for
The Pro's Closet
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
183915
) and their Domain Rating.

Total Keywords

183915
Why does this matter for
The Pro's Closet
SEO strategy? 

This is the total number of keywords where 
The Pro's Closet
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

286
The total number of domain who have a link to  
The Pro's Closet
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
The Pro's Closet
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1546

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

786

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Elfsight

Elfsight

Social website widget provider.

widgets

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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