Dim

Marketing Strategy Breakdown

Logo of
Dim
An overview of
Dim
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Dim

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Dim ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -7,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 93.33% of their emails - the main ones they use are 💥 ⏰ 📢 🔥 ✨ 🧦.

We display here a overview of Dim email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '🧦 Chaussettes : 2 produits achetés la 3ème offerte !' and '🔥 Boxers & Caleçons : 2 achetés le 3ème offert sur une sélection !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.dim.fr/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Dim

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
52.0
characters

What about

Dim

then?

With their average of

52

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

738.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-7.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dim

 gets a score of

-7.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

-30% - dès - 3 - : - DIM - -20%

Emoji use in subject lines

93.33
% of subject lines have emojis

Most popular emojis

💥 - ⏰ - 📢 - 🔥 - ✨ - 🧦

💥 - ⏰ - 📢 - 🔥 - ✨ - 🧦

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Dim

Featured Email Marketing Assets from

Dim

🧦 Chaussettes : 2 produits achetés la 3ème offerte !

🧦 Chaussettes : 2 produits achetés la 3ème offerte !

Email from

Dim

🔥 Boxers & Caleçons : 2 achetés le 3ème offert sur une sélection !

🔥 Boxers & Caleçons : 2 achetés le 3ème offert sur une sélection !

Email from

Dim

-20% sur TOUTE la collection Homme ça vous tente ? ✨

-20% sur TOUTE la collection Homme ça vous tente ? ✨

Email from

Dim

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Dim

Featured Ads and Paid Media Assets from

Dim

Dim
Dim

La révolution commence maintenant avec les Culottes Menstruelles DIM PROTECT !Simplifiez les Règles! Sur Dim.fr et dans nos boutiques Dim

La Culotte de Règles DIM PROTECT

La Culotte de Règles DIM PROTECT

Feed Ad from

Dim

Dim
Dim

La révolution commence maintenant avec les Culottes Menstruelles DIM PROTECT !Simplifiez les Règles! Sur Dim.fr et dans nos boutiques Dim

La Culotte de Règles DIM PROTECT

La Culotte de Règles DIM PROTECT

Feed Ad from

Dim

Dim
Dim

La révolution commence maintenant avec les Culottes Menstruelles DIM PROTECT !Simplifiez les Règles! Sur Dim.fr et dans nos boutiques Dim

La Culotte de Règles DIM PROTECT

La Culotte de Règles DIM PROTECT

Feed Ad from

Dim

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dim.fr/

Domain Rating

50
This is the overall metric that matters most, as it sets
Dim
domain SEO authority.

It shows the power of
Dim
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dim.fr/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.dim.fr/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.dim.fr/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.dim.fr/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

281568
One of the most important metrics for
Dim
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
18565
) and their Domain Rating.

Total Keywords

18565
Why does this matter for
Dim
SEO strategy? 

This is the total number of keywords where 
Dim
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7522
The total number of domain who have a link to  
Dim
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Dim
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Dim

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

Underwear
brands →

Lingerie

brands overview

Lingerie has evolved from private undergarments to fashion statements as the demand for fashionable and trendy looks continues to push brands to expand and diversify their lingerie product offerings. As lingerie has become an asset in apparel sales, many retailers in catalogs, stores, and e-companies are offering increased selection. Among these brands are Ysé Paris, Hunkemöller, Mina Storm, BOTT, and Lascana.

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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