Marketing strategy, email examples, ads, inspiration and more.
Average subject length
32
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
941.72
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-2.3
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
18.99
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
NNNEEEEWWW - Head-to-toe - $12 - Snag - t - bottoms
Words appearing most often in the sampled subject lines.
Most popular emojis
🔥 - 🎾 - 😍 - 🚨 - 🩳 - 💛
Emojis appearing most often in the sampled subject lines.
Domain rating
43
/ 100
Lower authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
81997
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
8538
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
0
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
70155
Total links from other websites pointing to this brand.
Text backlinks
67010
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
5423
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
1
Backlinks that lead to the brand through a redirect.
Image backlinks
4953
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
3144
Links recorded through HTML form actions.
Explore more brands in these industries
Here are some marketing takeaways for Fabletics.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Fabletics could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 18.99% of their emails - the main ones they use are 🔥 🎾 😍 🚨 🩳 💛.
We display here a overview of Fabletics email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'LAST CALL! Did you shop the Victoria Day sale yet?' and 'NEW: The June Collection'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 43 on https://www.fabletics.ca/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
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