Mina Storm

Marketing Strategy Breakdown

Logo of
Mina Storm
An overview of
Mina Storm
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Mina Storm

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Mina Storm, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Mina Storm team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 76.92% of their emails - the main ones they use are 👀 ⌛ 🧚 💖 🔥 🤚.

We display here a overview of Mina Storm email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'On n'a jamais fait ça avant !' and 'Votre Wishlist de Printemps ? 🌼'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 34 on https://minastorm.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Mina Storm

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Mina Storm

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1440.42
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mina Storm

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

quand - on - a - ses - Plus - 00h

Emoji use in subject lines

76.92
% of subject lines have emojis

Most popular emojis

👀 - ⌛ - 🧚 - 💖 - 🔥 - 🤚

👀 - ⌛ - 🧚 - 💖 - 🔥 - 🤚

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Mina Storm

Featured Email Marketing Assets from

Mina Storm

On n'a jamais fait ça avant !

On n'a jamais fait ça avant !

Email from

Mina Storm

Votre Wishlist de Printemps ? 🌼

Votre Wishlist de Printemps ? 🌼

Email from

Mina Storm

Mina Storm X Almé : it's a surprise !

Mina Storm X Almé : it's a surprise !

Email from

Mina Storm

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Mina Storm

Featured Ads and Paid Media Assets from

Mina Storm

Mina Storm
Mina Storm

Lingerie confortable & responsable - Mina Storm

Lingerie confortable & responsable - Mina Storm

Feed Ad from

Mina Storm

Mina Storm
Mina Storm

« Les brassières ne soutiennent pas » Vrai ou Faux ? on s'explique💥💥Notre volonté en créant Mina Storm ! Vous apporter un maintien adapté à votre bonnet, tout en gardant le confort des brassières.LE PROBLÈMELes brassières classiques ne prennent pas en compte toutes les infos nécessaires pour vous apporter le meilleur maintien.On retrouve très souvent les tailles S, M, L… le problème ?Ces brassières taillées comme des t-shirts ne prennent pas en compte la mesure de votre tour de dos pourtant ESSENTIELLE pour avoir un bon maintien : on s'explique !Lorsqu'on a un petit dos (85) et un grand bonnet (F), on a le choix entre 2 tailles :— une taille S pour le petit dos— une taille L pour le grand bonnetUn bonnet F ne rentrera pas dans une taille S (pourtant adapté à son tour de dos. D'un autre côté, la poitrine rentrera dans la taille L mais la brassière sera très lâche au niveau du tour de dos, ce qui entraînera un mauvais maintien, brassière qui remonte et maux de dos.LA SOLUTIONChez Mina Storm on a voulu penser nos brassières comme des soutiens-gorge. On prend en compte à la fois le tour de dos (85,90,95...) pour assurer un bon maintien et la taille de bonnet (A, B, C...) pour englober la poitrine entièrement.La première étape sera de définir son tour de dos, et trouver sa correspondance chez MS :1 = 802 = 853 = 904 = 955 = 1006 = 105Une fois le chiffre déterminé, on l'associe à sa taille de bonnet.Les tailles T : bonnet A/BLes tailles T+ : bonnet C/DLes tailles T++ : bonnet E/FExemple : je fais un 85F, 85=2, F=T++, je prends une T2++ chez Mina Storm !Ecrivez-nous par mp ou à hello@minastorm.com pour tout conseil taille 💌

Sous-vêtements éco-responsables

Sous-vêtements éco-responsables

Feed Ad from

Mina Storm

Mina Storm
Mina Storm

Sous-vêtements confortables et responsables

Sous-vêtements confortables et responsables

Feed Ad from

Mina Storm

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://minastorm.com/

Domain Rating

34
This is the overall metric that matters most, as it sets
Mina Storm
domain SEO authority.

It shows the power of
Mina Storm
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://minastorm.com/
, as their domain authority is
34
, their score can be considered under average.

Here, for
https://minastorm.com/
, as their domain authority is
34
, their score can be considered average.

Here, for
https://minastorm.com/
, as their domain authority is
34
, their score can be considered pretty good! 🙌

Here, for
https://minastorm.com/
, as their domain authority is
34
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12527
One of the most important metrics for
Mina Storm
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3306
) and their Domain Rating.

Total Keywords

3306
Why does this matter for
Mina Storm
SEO strategy? 

This is the total number of keywords where 
Mina Storm
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

390
The total number of domain who have a link to  
Mina Storm
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2739
What's a backlink? A link from another domain that redirect to  
Mina Storm
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2731

Backlinks NoFollow

354

Backlinks Redirect

8

Backlinks Images

1159

Backlinks Frame

0

Backlinks Form

0

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Mina Storm

Softwares and Marketing eCommerce Stack

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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

Underwear
brands →

Lingerie

brands overview

Lingerie has evolved from private undergarments to fashion statements as the demand for fashionable and trendy looks continues to push brands to expand and diversify their lingerie product offerings. As lingerie has become an asset in apparel sales, many retailers in catalogs, stores, and e-companies are offering increased selection. Among these brands are Ysé Paris, Hunkemöller, Mina Storm, BOTT, and Lascana.

Lingerie
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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