Ecommerce Analysis per Industry - Brand and Strategies Examples

Underwear

You can compare here brands from the

Underwear

industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).

On Panoramata, you can track and monitor the marketing actions of any brand of the

Underwear

industry). Head over our platform and search for any brand to get details about their email marketing strategy (incl. their emails!), their ads, landing pages, SMS, products, etc.

You'll get access to a platform to track what your competitors are doing and tools to help you find more efficient inspiration to improve your performances.

Here on this very page, our goal is to feature some of the best performing online brands from the

Underwear

industry, to give you some of the marketing insights we collected for free and showcase some of the datapoints that we collect daily. On the platform, you'll have full unlimited access on this data.

On this page, you'll find:

  1. Related blog posts / insights
  2. Video insights
  3. 100+ brand examples from the industry
  4. Marketing softwares used

Video Insights

Brand examples & their detailed marketing strategy

Parade

Seamless, smooth, and comfortable underwear. Starting at $8 a pair. In colors for every day of the week. Made from recycled fabric & eco-friendly packaging.

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59
59
Domain autority
44874
Total Traffic
-2.2
-2.2
-2.2
Average Spam Score
If you've been waiting for a sign to try our bodysuits this is it!
If you've been waiting for a sign to try our bodysuits this is it!
Up to 40% off 🚨TODAY 🍡ONLY 🐬
Up to 40% off 🚨TODAY 🍡ONLY 🐬
ENDS 🚨 TONIGHT 🚨 UP TO 40% OFF EVERYTHING 🏃‍♀️
ENDS 🚨 TONIGHT 🚨 UP TO 40% OFF EVERYTHING 🏃‍♀️
More details →Unlock their full data for free →

Heist

Heist designs intelligent foundation-wear that looks & feels good. Foundationwear is your base layer, there to support & streamline (with or without clothing).

51
51
51
Domain autority
9366
Total Traffic
-1.9
-1.9
-1.9
Average Spam Score
£10 for our most supportive bra 🎉
£10 for our most supportive bra 🎉
Bralettes under £12 Knickers under £5!
Bralettes under £12 Knickers under £5!
Sheer Bralettes now £10!
Sheer Bralettes now £10!
More details →Unlock their full data for free →

Adore Me

Domain autority
96319
Total Traffic
Average Spam Score
More details →Unlock their full data for free →

Boux Avenue

65
65
65
Domain autority
668672
Total Traffic
-9.3
-9.3
-9.3
Average Spam Score
Welcome to the Boux family!
Welcome to the Boux family!
More details →Unlock their full data for free →

Berlei

48
48
48
Domain autority
61854
Total Traffic
-0.1
-0.1
-0.1
Average Spam Score
Welcome to Berlei
Welcome to Berlei
More details →Unlock their full data for free →

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm.

The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

Some common marketing tactics used by underwear brands include advertising (paid media on several channels such as Facebook Ads, Google Ads, Pinterest Ads, YouTube Ads, Tiktok Ads, etc.), Email Marketing (which includes Welcome Journey flow, Promotions Newsletter, Lost checkout tactics, etc.), landing page and website optimizations, pricing strategies, public relations, promotions, and events.

The Underwear industryis unique in terms of marketing. One reason is that underwear is a very personal item. People are often very particular about the style, fit, and feel of their underwear. This can make it difficult for companies to mass produce underwear that will please everyone. Another reason why the underwear industry is unique is that it is a highly competitive market. There are many different brands and styles of underwear available, so companies have to work hard to stand out from the crowd. Finally, the underwear industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times.

There are a few main marketing strategies used by the underwear industry. One common strategy is to focus on a particular target market. For example, some brands may market their products to women, while others may target men.Another common marketing strategy is to use celebrity endorsements. This involves using famous people to promote a brand or product. For example, many underwear companies have used supermodels or other celebrities in their advertising campaigns.

Finally, another common marketing strategy is to create a brand identity. This involves creating a unique look and feel for a brand that sets it apart from its competitors. For example, some underwear brands have used playful or sexy advertising to create a fun and flirty brand image.

Which is why, on Panoramata, you can review how brands of the Underwear industry (and the Fashion/Bra industries as well) are using their online marketing channels to increase their revenue, engage their audience, grow their brand online and boost their acquisition strategy.

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Some ecommerce softwares used by these brands

Panoramata

Panoramata tracks automatically for you all your competitors marketing strategy in a single platform (emails, ads, landing pages, prices, SMS, flows, etc.)

Benchmarking

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Outgrow

Interactive content to generate leads (surveys, pop ups, etc.)

lead generation

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Bento

World class marketing automation software designed for eCommerce.

Email Marketing Automation

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Carrd

Simple, free, fully responsive one-page sites for pretty much anything.

Landing pages

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Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

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Unbounce Published Landing

A published Unbounce page.

cms

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →