We'll explore here some marketing assets of Free People , especially regarding their ecommerce email marketing strategy.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Free People could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are 🙌 ✨ ⏰ 💭 🤝 ⌛.
We display here a overview of Free People email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'A perfect dress + 25% off sale styles 🙌' and 'LAST CHANCE for sale on sale ⌛'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://www.freepeople.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject lenght
What about
Free People
then?
With their average of
32
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Free People
gets a score of
-5.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
shipping - ) - A - perfect - We - forget
Emoji use in subject lines
Most popular emojis
🙌 - ✨ - ⏰ - 💭 - 🤝 - ⌛
🙌 - ✨ - ⏰ - 💭 - 🤝 - ⌛
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
A perfect dress + 25% off sale styles 🙌
Email from
Free People
LAST CHANCE for sale on sale ⌛
Email from
Free People
Tis the season for being outdoors 🏞
Email from
Free People
Lived-in Everyday Essentials. Shop We the Free at Free People.
Feed Ad from
Free People
Feed Ad from
Free People
Feed Ad from
Free People
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Bazaarvoice
Combination of technology and personalized services that help brands build online communities that drive business goals.
analytics
Discover →More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
Discover →More details →
BlueCore
Track and trigger emails in real-time. Previously known as TriggerMail.
analytics
Discover →More details →
Braze
Braze is a lifecycle marketing platform formerly known as AppBoy.
analytics
Discover →More details →
CrazyEgg
Crazy Egg provides visualization of visits to your website.
analytics
Discover →More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
Discover →More details →
Dynamic Yield
Automated conversion optimization and content personalization.
analytics
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →
Findify
Add real time personalized search, recommendations and collections to online store.
analytics
Discover →More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →
Klarna
Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.
payment
Discover →More details →Microdata for Google Shopping
Microdata for adding products to Google Shopping.
widgets
Discover →More details →Microsoft Advertising
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
ads
Discover →More details →
Outbrain
Outbrain provides content engagement by linking to other articles.
ads
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
Discover →More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
Discover →More details →
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
Discover →More details →
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
Discover →More details →Twitter Platform
The page embeds the Twitter platform in one method or another.
javascript
Discover →More details →Twitter Website Universal Tag
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
analytics
Discover →More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
Discover →More details →
Vimeo
Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.
media
Discover →More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
Discover →More details →Here we listed five mistakes that cause businesses to struggle with their email marketing campaign.
Learn how to identify best performing competitor ads and you get three birds with one shot: you get to stay in the know about what your competitors are doing, there’s creative inspiration galore, and you’ll never run out of campaign angles and offers you could make while promoting your eCommerce brand.
On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.
