Ghia

Marketing Strategy Breakdown

Logo of
Ghia
An overview of
Ghia
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Ghia

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Ghia ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Ghia team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Ghia email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'A Spritz a day…' and 'Ghianduja is back for a good time'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://drinkghia.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Ghia

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
22.0
characters

What about

Ghia

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4042.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ghia

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

prefer - to - shop - IRL - All - get

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ghia

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Featured Email Marketing Assets from

Ghia

A Spritz a day…

A Spritz a day…

Email from

Ghia

Ghianduja is back for a good time

Ghianduja is back for a good time

Email from

Ghia

Ghia Elderflower

Ghia Elderflower

Email from

Ghia

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Featured Ads and Paid Media Examples from

Ghia

Ghia
Ghia

Meet Lime & Salt. Our non-alcoholic Aperitivo spritzed with fresh lime juice and a dash of sea salt.

New: Lime & Salt

New: Lime & Salt

Feed Ad from

Ghia

Ghia
Ghia

Meet Lime & Salt. Our non-alcoholic Aperitivo spritzed with fresh lime juice and a dash of sea salt.

New: Lime & Salt

New: Lime & Salt

Feed Ad from

Ghia

Ghia
Ghia

Meet Lime & Salt. Our signature Aperitivo spritzed with fresh lime juice and a dash of sea salt.

New: Lime & Salt

New: Lime & Salt

Feed Ad from

Ghia

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinkghia.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Ghia
domain SEO authority.

It shows the power of
Ghia
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drinkghia.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://drinkghia.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://drinkghia.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://drinkghia.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4517
One of the most important metrics for
Ghia
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1334
) and their Domain Rating.

Total Keywords

1334
Why does this matter for
Ghia
SEO strategy? 

This is the total number of keywords where 
Ghia
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1156
The total number of domain who have a link to  
Ghia
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3969
What's a backlink? A link from another domain that redirect to  
Ghia
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3952

Backlinks NoFollow

1804

Backlinks Redirect

8

Backlinks Images

730

Backlinks Frame

0

Backlinks Form

9

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Bold Checkout

Bold Checkout

Checkout solution for high conversion rates from Bold Commerce.

shop

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Ghia

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