Good Mylk

Marketing Strategy Breakdown

Logo of
Good Mylk
An overview of
Good Mylk
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Good Mylk

- Ecommerce marketing strategy

You can access here some of the data we collect on Good Mylk ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Good Mylk team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are ☕ 🥛 ❤️ 🌱 ✨ 😋.

On Panoramata, we gather and analyze the entire Good Mylk email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Not just for sipping' and 'What's hiding in your plant-based milk? 🥛'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://goodmylk.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Good Mylk

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Good Mylk

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3917.20
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Good Mylk

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

are - BACK - Daily - rituals - Last - t

Emoji use in subject lines

66.67
% of subject lines have emojis

Most popular emojis

☕ - 🥛 - ❤️ - 🌱 - ✨ - 😋

☕ - 🥛 - ❤️ - 🌱 - ✨ - 😋

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Good Mylk

Featured Email Marketing Assets from

Good Mylk

Not just for sipping

Not just for sipping

Email from

Good Mylk

What's hiding in your plant-based milk? 🥛

What's hiding in your plant-based milk? 🥛

Email from

Good Mylk

NEW! Super Oat Barista Blend ☕️

NEW! Super Oat Barista Blend ☕️

Email from

Good Mylk

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Good Mylk

Featured Ads and Paid Media Assets from

Good Mylk

Good Mylk
Good Mylk

Say Yes to Vegan Curd

Say Yes to Vegan Curd

Feed Ad from

Good Mylk

Good Mylk
Good Mylk

🌱 100% Plant Based Curd 🍦Extra thick with a smooth texture 🥜 Made with Peanuts 🚫No preservative ✅ 0% Fat 🚫 Naturally Lactose Free

Say Yes to Vegan Curd

Say Yes to Vegan Curd

Feed Ad from

Good Mylk

Good Mylk
Good Mylk

Brace yourselves: we're bringing back the mylkiest, silkiest chocolates in FULL sized bars!

Take a deep breath: 100% vegan chocolate bars are HERE!!

Take a deep breath: 100% vegan chocolate bars are HERE!!

Feed Ad from

Good Mylk

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://goodmylk.co/

Domain Rating

41
This is the overall metric that matters most, as it sets
Good Mylk
domain SEO authority.

It shows the power of
Good Mylk
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://goodmylk.co/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://goodmylk.co/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://goodmylk.co/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://goodmylk.co/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1446
One of the most important metrics for
Good Mylk
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1002
) and their Domain Rating.

Total Keywords

1002
Why does this matter for
Good Mylk
SEO strategy? 

This is the total number of keywords where 
Good Mylk
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

639
The total number of domain who have a link to  
Good Mylk
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

144
What's a backlink? A link from another domain that redirect to  
Good Mylk
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

144

Backlinks NoFollow

127

Backlinks Redirect

0

Backlinks Images

165

Backlinks Frame

0

Backlinks Form

0

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Good Mylk

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps Volume Discount

HulkApps Volume Discount

Volumne discount plugin for Shopify.

shop

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HulkApps Infinite Product Options

HulkApps Infinite Product Options

Unlimited Custom Options for Products .

shop

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Human Presence

Human Presence

Eliminates CAPTCHA tests for website visitors.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Printful Shopify App

Printful Shopify App

Print-on-demand drop shipping & warehousing

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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route

route

Shipping protection for merchants.

shipping

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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Taboola

Taboola

Personalized recommendations technology.

ads

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