Helix Sleep

Marketing Strategy Breakdown

Logo of
Helix Sleep
An overview of
Helix Sleep
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendgrid
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Helix Sleep

- Ecommerce marketing strategy

Here are some marketing takeaways for Helix Sleep.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Helix Sleep team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .

Fun fact - they're using emojis in 8.49% of their emails - the main ones they use are 🚨 👋 💸 ☀️ 🤑 ⏰.

On Panoramata, we gather and analyze the entire Helix Sleep email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'We've got leftover savings!' and 'We've got leftover savings!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://helixsleep.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Helix Sleep

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Helix Sleep

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1321.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Helix Sleep

 gets a score of

-0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendgrid

Most common words

discount - Up - To - $200 - The - of

Emoji use in subject lines

8.49
% of subject lines have emojis

Most popular emojis

🚨 - 👋 - 💸 - ☀️ - 🤑 - ⏰

🚨 - 👋 - 💸 - ☀️ - 🤑 - ⏰

Yes, these emojis are pretty. But what are their usage telling us? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Helix Sleep

Featured Email Marketing Assets from

Helix Sleep

We've got leftover savings!

We've got leftover savings!

Email from

Helix Sleep

We've got leftover savings!

We've got leftover savings!

Email from

Helix Sleep

Here's your discount code

Here's your discount code

Email from

Helix Sleep

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Helix Sleep

Featured Ads and Paid Media Assets from

Helix Sleep

Helix Sleep
Helix Sleep

Our best sale ever is here! Get the perfect mattress for you based on your firmness preference and sleeping position. You have 100 nights to decide if you love us with hassle free returns. Save big now and receive 2 Dream Pillows. https://bit.ly/3ol634j

Feed Ad from

Helix Sleep

Helix Sleep
Helix Sleep

Feed Ad from

Helix Sleep

Helix Sleep
Helix Sleep

Feed Ad from

Helix Sleep

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://helixsleep.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Helix Sleep
domain SEO authority.

It shows the power of
Helix Sleep
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://helixsleep.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://helixsleep.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://helixsleep.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://helixsleep.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

92818
One of the most important metrics for
Helix Sleep
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
33891
) and their Domain Rating.

Total Keywords

33891
Why does this matter for
Helix Sleep
SEO strategy? 

This is the total number of keywords where 
Helix Sleep
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1110
The total number of domain who have a link to  
Helix Sleep
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

101191
What's a backlink? A link from another domain that redirect to  
Helix Sleep
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

101051

Backlinks NoFollow

43491

Backlinks Redirect

140

Backlinks Images

1414

Backlinks Frame

0

Backlinks Form

0

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Helix Sleep

Softwares and Marketing eCommerce Stack

Hotjar

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Apple Pay

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Attentive

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Bing Universal Event Tracking

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CrazyEgg

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Criteo OneTag

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Behavioural targeting for e-commerce customers.

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Precision audience targeting technology. Now Linkedin Ads.

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Elevar

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Data collection and marketing monitoring tool.

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Facebook Pixel

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Google Analytics Classic

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Gladly

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Freshdesk Chat

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Google AdWords Conversion

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Google Conversion Tracking

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

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Google Optimize 360

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Google Analytics

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Google Tag Manager

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Heap

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Impact

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KISSmetrics

KISSmetrics

Helps measure results and improve them with analytics from KISSmetrics.

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

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Klarna Checkout

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Klarna Checkout is a iframe checkout with localized and personalized payment methods.

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Klarna

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Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

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Lucky Orange

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Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

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Microsoft Advertising

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Mulberry

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Integrated extended warranty option to customers.

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Optimizely

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Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

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OptinMonster

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Outbrain

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PayPal Button

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This page contains content from PayPal which includes checkout buttons.

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PayPal

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The website accepts payments with PayPal.

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Postmark

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Pixel Union

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Premium themes, apps, and custom eCommerce solutions for Shopify.

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Privy for Shopify

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Free email popups with exit intent for Shopify.

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Pinterest

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Content from the social image sharing website Pinterest.

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pushowl

pushowl

Push notifications to customers even after they have left your store.

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

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Recart

Recart

Shopping cart abandonment prevention system - previously known as GhostMonitor.

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

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Rubicon Project

Rubicon Project

Advertising optimization service.

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

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Shopify Conversions

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This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

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Shopify Hosted

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The IP of this system is on Shopify.

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Shopify

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Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

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Shopify Plus

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Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

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Shopify Pay

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Shopify Pay - PCI compliant end to end payment solution from Shopify.

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

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Snap Pixel

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With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

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Shogun

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Build custom pages with a drag and drop visual editor and use tools to boost store performance.

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Snowplow

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Open source analytics that you store yourself.

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Squarespace

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Hosted CMS solution from creating and maintaining a website, blog or portfolio.

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Taboola

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Personalized recommendations technology.

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Teads

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Video advertising serving technology.

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Tatari

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Talkable

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Tapad

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Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

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The Trade Desk

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Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

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Twitter Platform

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Twitter Website Universal Tag

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Typeform

Typeform

Simple well designed forms widget.

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Visual Website Optimizer

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Yahoo Small Business

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Yahoo advertising network and search engine marketing solutions.

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Yottaa

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Online user experience optimization service.

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Yotpo

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A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

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Zendesk

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Organize, prioritize and engage with others on support requests.

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Zendesk Embeddables

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