Helix Sleep

- Ecommerce marketing strategy

Here are some marketing takeaways for Helix Sleep.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Helix Sleep team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .

Fun fact - they're using emojis in 8.49% of their emails - the main ones they use are 🚨 👋 💸 ☀️ 🤑 ⏰.

On Panoramata, we gather and analyze the entire Helix Sleep email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'We've got leftover savings!' and 'We've got leftover savings!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://helixsleep.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

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Helix Sleep

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

27.0

characters

What about

Helix Sleep

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1321.17

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-0.4

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Helix Sleep

gets a score of

-0.4

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendgrid

Most common words

discount - Up - To - $200 - The - of

Emoji use in subject lines

8.49

% of subject lines have emojis

Featured Email Marketing Assets from

Helix Sleep

We've got leftover savings!

Email from

Helix Sleep

We've got leftover savings!

Email from

Helix Sleep

Here's your discount code

Email from

Helix Sleep

Featured Ads and Paid Media Assets from

Helix Sleep

Our best sale ever is here! Get the perfect mattress for you based on your firmness preference and sleeping position. You have 100 nights to decide if you love us with hassle free returns. Save big now and receive 2 Dream Pillows. https://bit.ly/3ol634j

Feed Ad from

Helix Sleep

Feed Ad from

Helix Sleep

Feed Ad from

Helix Sleep

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://helixsleep.com/

Domain Rating

This is the overall metric that matters most, as it sets

Helix Sleep

domain SEO authority.

It shows the power of

Helix Sleep

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://helixsleep.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://helixsleep.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://helixsleep.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://helixsleep.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

92818

One of the most important metrics for

Helix Sleep

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

33891

) and their Domain Rating.

Total Keywords

33891

Why does this matter for

Helix Sleep

SEO strategy?

This is the total number of keywords where

Helix Sleep

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1110

The total number of domain who have a link to

Helix Sleep

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

101191

What's a backlink? A link from another domain that redirect to

Helix Sleep

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

101051

Backlinks NoFollow

43491

Backlinks Redirect

140

Backlinks Images

1414

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Helix Sleep

Marketing Strategy Breakdown

Helix Sleep

- Ecommerce marketing strategy

Helix Sleep

: Email Marketing and Advertising Statistics

Need more data?Unlock all the data about

Helix Sleep

Featured Email Marketing Assets from

Helix Sleep

Download our 104 Email Marketing Ideas playbook, including

Helix Sleep

Featured Ads and Paid Media Assets from

Helix Sleep

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://helixsleep.com/

Need more assets?Unlock all the assets on

Helix Sleep

Softwares and Marketing eCommerce Stack

Ready to dive in?Get started today.

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