Material Kitchen

Marketing Strategy Breakdown

Logo of
Material Kitchen
An overview of
Material Kitchen
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Material Kitchen

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Material Kitchen? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Material Kitchen team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44744% of their emails - the main ones they use are ✂️ 👋.

We display here a overview of Material Kitchen email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Important Father's Day information inside' and 'The 1950s typewriter that reminds us to slow down'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://materialkitchen.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Material Kitchen

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Material Kitchen

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3895.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Material Kitchen

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

in - on - a - little - Forget - cheer

Emoji use in subject lines

2.7
% of subject lines have emojis

Most popular emojis

✂️ - 👋

✂️ - 👋

Yes, these emojis are pretty. But what are their usage telling us? There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Material Kitchen

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Featured Email Marketing Assets from

Material Kitchen

Important Father's Day information inside

Important Father's Day information inside

Email from

Material Kitchen

The 1950s typewriter that reminds us to slow down

The 1950s typewriter that reminds us to slow down

Email from

Material Kitchen

Dads are the hardest to shop for

Dads are the hardest to shop for

Email from

Material Kitchen

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Featured Ads and Paid Media Examples from

Material Kitchen

Material Kitchen
Material Kitchen

Feed Ad from

Material Kitchen

Material Kitchen
Material Kitchen

Feed Ad from

Material Kitchen

Material Kitchen
Material Kitchen

Feed Ad from

Material Kitchen

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://materialkitchen.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Material Kitchen
domain SEO authority.

It shows the power of
Material Kitchen
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://materialkitchen.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://materialkitchen.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://materialkitchen.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://materialkitchen.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7553
One of the most important metrics for
Material Kitchen
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6608
) and their Domain Rating.

Total Keywords

6608
Why does this matter for
Material Kitchen
SEO strategy? 

This is the total number of keywords where 
Material Kitchen
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1364
The total number of domain who have a link to  
Material Kitchen
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6375
What's a backlink? A link from another domain that redirect to  
Material Kitchen
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6328

Backlinks NoFollow

2715

Backlinks Redirect

47

Backlinks Images

1647

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Ensighten

Ensighten

Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.

widgets

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Related Industries

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brands overview

The kitchen industry is a huge market consisting of kitchen furniture and fixture, kitchen tools, equipment, appliances, and cooking essentials. Kitchen furniture consists of cabinets whereas fixture consists of kitchen hood faucet and lighting materials. Kitchen tools are everything you can handle in your hand. Because kitchen utensils are portable, they might be classified as kitchen tools. Kitchen equipment refers to anything that requires power to operate in the kitchen. 

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