Homesick

Marketing Strategy Breakdown

Logo of
Homesick
An overview of
Homesick
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Homesick

- Ecommerce marketing strategy

Here are some marketing takeaways for Homesick.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Homesick team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 46.97% of their emails - the main ones they use are 🔥 🕯️ ❤️ ✨ 😘 🌊.

We display here a overview of Homesick email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Star Wars™ bundles are here!' and 'Home is where there heart is 🏡❤️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://homesick.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Homesick

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Homesick

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2370.89
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Homesick

 gets a score of

-0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Nobody: - Light - re - you - (almost) - not

Emoji use in subject lines

46.97
% of subject lines have emojis

Most popular emojis

🔥 - 🕯️ - ❤️ - ✨ - 😘 - 🌊

🔥 - 🕯️ - ❤️ - ✨ - 😘 - 🌊

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Homesick

Featured Email Marketing Assets from

Homesick

Star Wars™ bundles are here!

Star Wars™ bundles are here!

Email from

Homesick

Home is where there heart is 🏡❤️

Home is where there heart is 🏡❤️

Email from

Homesick

Lake Life is here 🛶

Lake Life is here 🛶

Email from

Homesick

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Homesick

We'll never send you spam. Never.

Featured Ads and Paid Media Assets from

Homesick

Homesick
Homesick

A candle that transports you to a sea of red on game day at The Shoe. Bring game day home with the new Columbus candle!

Shop the College Towns Collection.

Shop the College Towns Collection.

Feed Ad from

Homesick

Homesick
Homesick

A candle that transports you to a sea of red on game day at The Shoe. Bring game day home with the new Columbus candle!

Shop the College Towns Collection.

Shop the College Towns Collection.

Feed Ad from

Homesick

Homesick
Homesick

A candle that transports you to a sea of red on game day at The Shoe. Bring game day home with the new Columbus candle!

Shop the College Towns Collection.

Shop the College Towns Collection.

Feed Ad from

Homesick

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://homesick.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Homesick
domain SEO authority.

It shows the power of
Homesick
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://homesick.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://homesick.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://homesick.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://homesick.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

95624
One of the most important metrics for
Homesick
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
31366
) and their Domain Rating.

Total Keywords

31366
Why does this matter for
Homesick
SEO strategy? 

This is the total number of keywords where 
Homesick
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3451
The total number of domain who have a link to  
Homesick
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

38293
What's a backlink? A link from another domain that redirect to  
Homesick
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

37955

Backlinks NoFollow

25547

Backlinks Redirect

337

Backlinks Images

3071

Backlinks Frame

0

Backlinks Form

0

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Homesick

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Junip

Junip

Review based widget.

widgets

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LimeSpot

LimeSpot

Website personalization service for eCommerce.

analytics

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Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Messenger Channel

Messenger Channel

Provides customer support from Messenger.

shop

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Narrative

Narrative

Data commercialization platform.

ads

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Rebuy

Rebuy

Data-driven personalization and merchandizing solutions for eCommerce.

analytics

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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route

route

Shipping protection for merchants.

shipping

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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SEO Manager

SEO Manager

SEO Manager for Shopify.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

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Sumo

Sumo

Sales and marketing strategies to reduce cart abandonment and increase average order value for eCommerce.

analytics

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Taboola

Taboola

Personalized recommendations technology.

ads

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SumoMe

SumoMe

A script toolkit which allows users to install a growing number of apps on their site.

widgets

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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Yieldify

Yieldify

Shop cart abandonment and lead generation service.

analytics

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

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