Marketing strategy, email examples, ads, inspiration and more.
Average subject length
27
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
56.97
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
0
Moderate spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
50.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
us - Your - results - are - Welcome - know
Words appearing most often in the sampled subject lines.
Most popular emojis
📝
Emojis appearing most often in the sampled subject lines.
Domain rating
65
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
145226
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
124159
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
4813
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
76000
Total links from other websites pointing to this brand.
Text backlinks
71431
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
12691
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
119
Backlinks that lead to the brand through a redirect.
Image backlinks
7074
Backlinks attached to images rather than text.
Frame backlinks
204
Backlinks recorded inside embedded frames.
Form backlinks
3527
Links recorded through HTML form actions.
Explore more brands in these industries
On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for HUM Nutrition.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the HUM Nutrition team!
Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 📝.
On Panoramata, we gather and analyze the entire HUM Nutrition email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Welcome to HUM. Get to know us' and 'Your results are ready 📝'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.humnutrition.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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