JOANN

Marketing Strategy Breakdown

Logo of
JOANN
An overview of
JOANN
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

JOANN

- Ecommerce marketing strategy

You can access here some of the data we collect on JOANN ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -21,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 54 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 55.26% of their emails - the main ones they use are 🏳️ 🌈 👉 🧵 💐 👋.

We display here a overview of JOANN email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '🏳️‍🌈 We're celebrating Pride Month! 🏳️‍🌈' and '⭐️ ALL-NEW sale full of summer fun savings up to 70% off!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 79 on https://www.joann.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

JOANN

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
54.0
characters

What about

JOANN

then?

With their average of

54

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1612.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-21.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

JOANN

 gets a score of

-21.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

projects - are - you - working - Going - reg-price

Emoji use in subject lines

55.26
% of subject lines have emojis

Most popular emojis

🏳️ - 🌈 - 👉 - 🧵 - 💐 - 👋

🏳️ - 🌈 - 👉 - 🧵 - 💐 - 👋

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock everything about

JOANN

with Panoramata

Featured Email Marketing Assets from

JOANN

🏳️‍🌈 We're celebrating Pride Month! 🏳️‍🌈

🏳️‍🌈 We're celebrating Pride Month! 🏳️‍🌈

Email from

JOANN

⭐️ ALL-NEW sale full of summer fun savings up to 70% off!

⭐️ ALL-NEW sale full of summer fun savings up to 70% off!

Email from

JOANN

DON'T FORGET! Savings up to 70% off end tomorrow!

DON'T FORGET! Savings up to 70% off end tomorrow!

Email from

JOANN

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Featured Ads and Paid Media Examples from

JOANN

JOANN
JOANN

Feed Ad from

JOANN

JOANN
JOANN

Feed Ad from

JOANN

JOANN
JOANN

Feed Ad from

JOANN

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.joann.com/

Domain Rating

79
This is the overall metric that matters most, as it sets
JOANN
domain SEO authority.

It shows the power of
JOANN
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.joann.com/
, as their domain authority is
79
, their score can be considered under average.

Here, for
https://www.joann.com/
, as their domain authority is
79
, their score can be considered average.

Here, for
https://www.joann.com/
, as their domain authority is
79
, their score can be considered pretty good! 🙌

Here, for
https://www.joann.com/
, as their domain authority is
79
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3354165
One of the most important metrics for
JOANN
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
775082
) and their Domain Rating.

Total Keywords

775082
Why does this matter for
JOANN
SEO strategy? 

This is the total number of keywords where 
JOANN
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

48415
The total number of domain who have a link to  
JOANN
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
JOANN
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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