KÄLLA

Marketing Strategy Breakdown

Logo of
KÄLLA
An overview of
KÄLLA
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

KÄLLA

- Ecommerce marketing strategy

You can access here some of the data we collect on KÄLLA ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! KÄLLA could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 🍉 🎉.

We display here a overview of KÄLLA email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Your Questions Answered' and 'Improve your Gut-Health Knowledge'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://kalla.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

KÄLLA

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

KÄLLA

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2157.63
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

KÄLLA

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Knowledge - Which - KÄLLA - product - Let - KÄLLA

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

🍉 - 🎉

🍉 - 🎉

Yes, these emojis are pretty. But what are their usage telling us? Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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KÄLLA

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Featured Email Marketing Assets from

KÄLLA

Your Questions Answered

Your Questions Answered

Email from

KÄLLA

Improve your Gut-Health Knowledge

Improve your Gut-Health Knowledge

Email from

KÄLLA

BUY A KÄLLA PRODUCT AND GET OUR NEW E-BOOK 🍉

BUY A KÄLLA PRODUCT AND GET OUR NEW E-BOOK 🍉

Email from

KÄLLA

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Featured Ads and Paid Media Examples from

KÄLLA

KÄLLA
KÄLLA

Feed Ad from

KÄLLA

KÄLLA
KÄLLA

Stressad mage? Hela 70 % av befolkningen känner av regelbunden stress. Därför har vi lanserat FOR REPAIR. FOR REPAIR är ett kraftfullt pulver som lindrar den negativa inverkan som kronisk stress har på tarmen och hjälper till att minska inflammation.Det här har hjälp min mage så himla mycket att inte svälla upp och få kramper. Så har man en känslig mage eller ibs så är det så värt att testa. " - Lisa

Handla nu med 100 kr rabatt!☀️

Handla nu med 100 kr rabatt!☀️

Feed Ad from

KÄLLA

KÄLLA
KÄLLA

KÄLLA

KÄLLA

Feed Ad from

KÄLLA

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://kalla.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
KÄLLA
domain SEO authority.

It shows the power of
KÄLLA
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://kalla.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://kalla.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://kalla.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://kalla.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

171
One of the most important metrics for
KÄLLA
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
145
) and their Domain Rating.

Total Keywords

145
Why does this matter for
KÄLLA
SEO strategy? 

This is the total number of keywords where 
KÄLLA
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
KÄLLA
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
KÄLLA
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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