Average subject length
35
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
1183.89
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-0.9
Moderate spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Shopify
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
63.44
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
your - chance - to - save - Don - hours
Words appearing most often in the sampled subject lines.
Most popular emojis
👀 - ⚡ - 👉 - ✨ - ⏳ - 🌏
Emojis appearing most often in the sampled subject lines.
Domain rating
74
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
280560
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
41419
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
6748
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
65109
Total links from other websites pointing to this brand.
Text backlinks
63978
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
13169
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
308
Backlinks that lead to the brand through a redirect.
Image backlinks
5735
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
742
Links recorded through HTML form actions.
Explore more brands in these industries
There’s a lot to learn from Thinx ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Thinx could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
Fun fact - they're using emojis in 63.44% of their emails - the main ones they use are 👀 ⚡ 👉 ✨ ⏳ 🌏.
On Panoramata, we gather and analyze the entire Thinx email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Your new go-to pairs of undies' and 'Stress less when you get cycle-long coverage 🙌'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.shethinx.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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