There’s a lot to learn from Ule - FR ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Ule - FR could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
On Panoramata, we gather and analyze the entire Ule - FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, one of them was 'Bienvenue dans la communauté Ulé !'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 18 on https://www.ulebeauty.com/fr. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Ule - FR
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Ule - FR
gets a score of
-4.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Shopify
Most common words
Ulé - communauté - la - dans - Bienvenue
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Bienvenue dans la communauté Ulé !
Email from
Ule - FR
Email from
Ule - FR
Email from
Ule - FR
Les formules Ulé contiennent au moins 96% d'ingrédients d'origine naturelle grâce à notre ferme verticale qui nous permet de cultiver des plantes 100% pures, traçables et sans pesticides pour constituer notre Pure Botany Blend présent dans tous les produits Ulé. Ulé formulas are made of 96% natural origin at a minimum ingredients with plants cultivated in our vertical farms which allow us to have 100% pure, traceable and pesticide free crops to form our Pure Botany Blend in all Ulé products. #ulebeauty
Feed Ad from
Ule - FR
Oh la Plump, un sérum désaltérant qui réhydrate et donne un coup de pouce pour renforcer les peaux les plus déshydratées et fatiguées grâce à ses ingrédients ultra puissant : - Pure Botany Tincture - Une trio d'acides hyaluronique - Extrait de feuille d'olivier - Phytosérols - Extrait de châtaignier Oh la Plump, the quenching serum that intensely moisturizes and boosts dehydrated and tired, thanks to high performance ingredients : - Pure Botany Tincture - Hyaluronic acid trio - Olive leaf extract - Phytosterols - Chestnut extract #ulebeauty
Feed Ad from
Ule - FR
Faisant échos aux plantes de notre ferme et de la nature, nos packagings ont été conçus en ligne avec les grands principes d'eco-conception : 🌱 Tous les matériaux sont sourcés en Europe et conditionnés en France. 🌱 Les flacons sont en verre recyclé ou étiré et le poids de verre est allégé. 🌱 La Laque éco-responsable ne libère pas de particules volatiles et augmente la résistance aux chocs. 🌱 Les capots de nos produits sont composé d'un matériau bio-sourcé (Sulapac), fabriqué à partir de copeaux de bois et de liants végétaux. Ulé Packaging is made with a reduced environmental footprint and its design is a reference to nature and the core plants in our formulas that come from our eco-farm. 🌱 All the materials are sourced in Europe and conditioned in France. 🌱 The bottles are in recycled or drawn glass and the weight of glass of the containers is reduced. 🌱 The Eco-Responsible lacquer does not release polluting particles and increases resistance to shocks. 🌱 The lids are made from bio-sourced material (Sulapac), made from wood chips and plant based binders, replacing plastic. #ulebeauty
Feed Ad from
Ule - FR
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