La Mer

Marketing Strategy Breakdown

Logo of
La Mer
An overview of
La Mer
Marketing Strategy data - their Email Marketing Strategy (some of their
Email aptitude
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

La Mer

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for La Mer, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Email aptitude .

On Panoramata, we gather and analyze the entire La Mer email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Don't miss out on this radiant duo' and 'Set up your skincare for summer'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.cremedelamer.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

La Mer

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
41.0
characters

What about

La Mer

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1691.00
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

La Mer

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Email aptitude

Most common words

Enjoy - $75 - off - $350 - A - luxurious

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

La Mer

Featured Email Marketing Assets from

La Mer

Don't miss out on this radiant duo

Don't miss out on this radiant duo

Email from

La Mer

Set up your skincare for summer

Set up your skincare for summer

Email from

La Mer

This Father's Day celebrate the heroes in your life

This Father's Day celebrate the heroes in your life

Email from

La Mer

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

La Mer

Featured Ads and Paid Media Assets from

La Mer

La Mer
La Mer

Feed Ad from

La Mer

La Mer
La Mer

Feed Ad from

La Mer

La Mer
La Mer

Feed Ad from

La Mer

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.cremedelamer.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
La Mer
domain SEO authority.

It shows the power of
La Mer
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.cremedelamer.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://www.cremedelamer.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://www.cremedelamer.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://www.cremedelamer.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

103716
One of the most important metrics for
La Mer
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
24644
) and their Domain Rating.

Total Keywords

24644
Why does this matter for
La Mer
SEO strategy? 

This is the total number of keywords where 
La Mer
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3608
The total number of domain who have a link to  
La Mer
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

61775
What's a backlink? A link from another domain that redirect to  
La Mer
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

61072

Backlinks NoFollow

17347

Backlinks Redirect

620

Backlinks Images

5401

Backlinks Frame

3

Backlinks Form

80

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La Mer

Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Olapic

Olapic

Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.

widgets

Discover →More details →
PowerReviews

PowerReviews

Tag-based customer reviews building system, helps to increase sales.

widgets

Discover →More details →

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