Lack of Color

Marketing Strategy Breakdown

Logo of
Lack of Color

Lack Of Color is an Australian label that produces a range of high quality and affordable women's & men's hats available in seasonal colours and styles.

An overview of
Lack of Color
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Lack of Color

- Ecommerce marketing strategy

There’s a lot to learn from Lack of Color ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Lack of Color improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 💛 ✨.

On Panoramata, we gather and analyze the entire Lack of Color email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were '10% off your first order for 72 hours' and 'New LOC Kids Styles & our first ever LOC Minis ✨💛'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.lackofcolor.com.au/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Lack of Color

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Lack of Color

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2625.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lack of Color

 gets a score of

1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

& - our - first - ever - 15% - order

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

💛 - ✨

💛 - ✨

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lack of Color

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Featured Email Marketing Assets from

Lack of Color

10% off your first order for 72 hours

10% off your first order for 72 hours

Email from

Lack of Color

New LOC Kids Styles & our first ever LOC Minis ✨💛

New LOC Kids Styles & our first ever LOC Minis ✨💛

Email from

Lack of Color

15% off for the next 24 hrs

15% off for the next 24 hrs

Email from

Lack of Color

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Featured Ads and Paid Media Examples from

Lack of Color

Lack of Color
Lack of Color

Feed Ad from

Lack of Color

Lack of Color
Lack of Color

Feed Ad from

Lack of Color

Lack of Color
Lack of Color

Feed Ad from

Lack of Color

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.lackofcolor.com.au/

Domain Rating

61
This is the overall metric that matters most, as it sets
Lack of Color
domain SEO authority.

It shows the power of
Lack of Color
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.lackofcolor.com.au/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://www.lackofcolor.com.au/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://www.lackofcolor.com.au/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://www.lackofcolor.com.au/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Lack of Color
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1
) and their Domain Rating.

Total Keywords

1
Why does this matter for
Lack of Color
SEO strategy? 

This is the total number of keywords where 
Lack of Color
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1419
The total number of domain who have a link to  
Lack of Color
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11827
What's a backlink? A link from another domain that redirect to  
Lack of Color
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11794

Backlinks NoFollow

1103

Backlinks Redirect

32

Backlinks Images

800

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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"Incredible benchmarks"
"Got
5 wow moments
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"I'm saving a day a week"
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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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find the perfect example
"
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