Linzi Shoes

Marketing Strategy Breakdown

Logo of
Linzi Shoes
An overview of
Linzi Shoes
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Linzi Shoes

- Ecommerce marketing strategy

Interested to gather some elements regarding Linzi Shoes ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Linzi Shoes team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are ☀️ 🧡 😍 💛 💙 💖.

On Panoramata, we gather and analyze the entire Linzi Shoes email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Dancing in the street ❤️💙🤍' and 'NEW styles we are loving 🔥'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://www.linzi.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Linzi Shoes

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Linzi Shoes

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

20142.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Linzi Shoes

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Spring - Wardrobe - In - The - On - Weekend

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

☀️ - 🧡 - 😍 - 💛 - 💙 - 💖

☀️ - 🧡 - 😍 - 💛 - 💙 - 💖

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Linzi Shoes

Featured Email Marketing Assets from

Linzi Shoes

Dancing in the street ❤️💙🤍

Dancing in the street ❤️💙🤍

Email from

Linzi Shoes

NEW styles we are loving 🔥

NEW styles we are loving 🔥

Email from

Linzi Shoes

Celebrate Pride Month 🌈

Celebrate Pride Month 🌈

Email from

Linzi Shoes

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Linzi Shoes

Featured Ads and Paid Media Assets from

Linzi Shoes

Linzi Shoes
Linzi Shoes

BRIAR this seasons must have mule! Which colour are you getting? We will take all three 😍

Women's Shoes, Boots & Sandals

Women's Shoes, Boots & Sandals

Feed Ad from

Linzi Shoes

Linzi Shoes
Linzi Shoes

A gorgeous pair 😍 PHOEBE & HAVANA 😍​​​​​​​​ ​​​​​​​​ Which one would you choose? We will take both!

Women's Shoes, Boots & Sandals

Women's Shoes, Boots & Sandals

Feed Ad from

Linzi Shoes

Linzi Shoes
Linzi Shoes

Add some summer to your look and discover our new in sandals 🌻 ☀️

10% Student Discount

10% Student Discount

Feed Ad from

Linzi Shoes

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.linzi.com/

Domain Rating

33
This is the overall metric that matters most, as it sets
Linzi Shoes
domain SEO authority.

It shows the power of
Linzi Shoes
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.linzi.com/
, as their domain authority is
33
, their score can be considered under average.

Here, for
https://www.linzi.com/
, as their domain authority is
33
, their score can be considered average.

Here, for
https://www.linzi.com/
, as their domain authority is
33
, their score can be considered pretty good! 🙌

Here, for
https://www.linzi.com/
, as their domain authority is
33
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

60844
One of the most important metrics for
Linzi Shoes
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
12516
) and their Domain Rating.

Total Keywords

12516
Why does this matter for
Linzi Shoes
SEO strategy? 

This is the total number of keywords where 
Linzi Shoes
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

663
The total number of domain who have a link to  
Linzi Shoes
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

95413
What's a backlink? A link from another domain that redirect to  
Linzi Shoes
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

87976

Backlinks NoFollow

2637

Backlinks Redirect

131

Backlinks Images

11434

Backlinks Frame

0

Backlinks Form

7244

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Linzi Shoes

Softwares and Marketing eCommerce Stack

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Related Industries

Footwear

brands overview

The footwear industry is part of the Fashion industry and can be defined as the businesses and activities involved in the design, manufacture, and sale of shoes. It constitutes an important sector of the economy. Footwear may be considered a basic needs item, following closely, in importance, other items such as food, shelter, and clothing. The global footwear market is highly competitive and fragmented with a few major players and an array of smaller players, including designers, marketers, manufacturers, and retailers. Nike and Adidas are the major players in industry.

Footwear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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