Mejuri

Marketing Strategy Breakdown

Logo of
Mejuri
An overview of
Mejuri
Marketing Strategy data - their Email Marketing Strategy (some of their
Sailthru
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Mejuri

- Ecommerce marketing strategy

Here are some marketing takeaways for Mejuri.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Mejuri team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sailthru .

On Panoramata, we gather and analyze the entire Mejuri email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'What should you get the dad in your life?' and 'Going Against the Dad Stereotype with Model Miles Garber'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://mejuri.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Mejuri

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Mejuri

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4896.69
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mejuri

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sailthru

Most common words

& - Sarah - Harris - It - You - Cabochon

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Mejuri

Featured Email Marketing Assets from

Mejuri

What should you get the dad in your life?

What should you get the dad in your life?

Email from

Mejuri

Going Against the Dad Stereotype with Model Miles Garber

Going Against the Dad Stereotype with Model Miles Garber

Email from

Mejuri

Talk to the diamonds

Talk to the diamonds

Email from

Mejuri

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Mejuri

Featured Ads and Paid Media Assets from

Mejuri

Mejuri
Mejuri

Feed Ad from

Mejuri

Mejuri
Mejuri

Feed Ad from

Mejuri

Mejuri
Mejuri

Feed Ad from

Mejuri

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mejuri.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Mejuri
domain SEO authority.

It shows the power of
Mejuri
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mejuri.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://mejuri.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://mejuri.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://mejuri.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

726765
One of the most important metrics for
Mejuri
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
130050
) and their Domain Rating.

Total Keywords

130050
Why does this matter for
Mejuri
SEO strategy? 

This is the total number of keywords where 
Mejuri
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5772
The total number of domain who have a link to  
Mejuri
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

221056
What's a backlink? A link from another domain that redirect to  
Mejuri
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

217252

Backlinks NoFollow

65715

Backlinks Redirect

211

Backlinks Images

45771

Backlinks Frame

0

Backlinks Form

13

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Mejuri

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Mouseflow

Mouseflow

Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.

analytics

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Okta

Okta

Identity management system.

widgets

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Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Sailthru

Sailthru

Behaviorally targeted email.

mx

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

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Taboola

Taboola

Personalized recommendations technology.

ads

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Tatari

Tatari

Tatari measures TV advertising and helps companies optimize their campaigns.

analytics

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TikTok

TikTok

TikTok videos mentions.

media

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Typeform

Typeform

Simple well designed forms widget.

widgets

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Yottaa

Yottaa

Online user experience optimization service.

analytics

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YouTube

YouTube

Embedded videos from YouTube.

media

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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Zaius

Zaius

Marketing automation and customer data tracking platform.

analytics

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