Noie

Marketing Strategy Breakdown

Logo of
Noie

We make skincare based on science, community feedback and your answers from our skin test. All our products are customised to your skin’s specific needs.

An overview of
Noie
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Noie

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Noie, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Noie could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are ♻️ 🙋 🤩 🧊 💛 👀.

On Panoramata, we gather and analyze the entire Noie email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'How to deal with combination skin' and 'Struggling with your skin?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://noie.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Noie

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Noie

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

977.15
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Noie

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

hype - is - real - New - Thanks - cleanse

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

♻️ - 🙋 - 🤩 - 🧊 - 💛 - 👀

♻️ - 🙋 - 🤩 - 🧊 - 💛 - 👀

Yes, these emojis are pretty. But what are their usage telling us? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Noie

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Featured Email Marketing Assets from

Noie

How to deal with combination skin

How to deal with combination skin

Email from

Noie

Struggling with your skin?

Struggling with your skin?

Email from

Noie

When should you update your Skin Profile?

When should you update your Skin Profile?

Email from

Noie

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Featured Ads and Paid Media Examples from

Noie

Noie
Noie

Eller prøv hudpleje der er personaliseret til dig. Og din hud. Ikke din nabos ✌️Tag vores gratis hudquiz, og vi anbefaler produkter specielt til dig. Og din huds behov. Ikke din nabos.

Gør det. Prøv endnu et generisk brand.

Gør det. Prøv endnu et generisk brand.

Feed Ad from

Noie

Noie
Noie

Or try skincare that's personalised to you. And your skin. Not your neighbour's ✌️Take the free skin quiz and we'll recommend skincare products just for you. And your skin's needs. Not your neighbour's.

Go ahead. Try another generic brand.

Go ahead. Try another generic brand.

Feed Ad from

Noie

Noie
Noie

Dealing with psoriasis can be hard. We break down the different types of psoriasis and how you can try to manage it.

Your guide to psoriasis

Your guide to psoriasis

Feed Ad from

Noie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://noie.com/

Domain Rating

32
This is the overall metric that matters most, as it sets
Noie
domain SEO authority.

It shows the power of
Noie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://noie.com/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://noie.com/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://noie.com/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://noie.com/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2593
One of the most important metrics for
Noie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2200
) and their Domain Rating.

Total Keywords

2200
Why does this matter for
Noie
SEO strategy? 

This is the total number of keywords where 
Noie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

247
The total number of domain who have a link to  
Noie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4372
What's a backlink? A link from another domain that redirect to  
Noie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4367

Backlinks NoFollow

391

Backlinks Redirect

5

Backlinks Images

39

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Fomo

Fomo

Social proof selling tool.

widgets

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Littledata

Littledata

Google Anayltics toolbox software.

analytics

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Nice

Nice

Show recent orders system.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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"I'm saving a day a week"
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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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Personal Care

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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