Oh My Cream FR
Marketing Strategy Breakdown

Logo of
Oh My Cream FR
An overview of
Oh My Cream FR
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Oh My Cream FR
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Oh My Cream FR ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Oh My Cream FR improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 7.41% of their emails - the main ones they use are ☀️ ♥️ ✈️ 🎁 💝 😉.

On Panoramata, we gather and analyze the entire Oh My Cream FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🎁 Fête des mères : Nos idées cadeaux de dernière minute 😉' and 'Et si demain… 💝💐'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.ohmycream.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Oh My Cream FR
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Oh My Cream FR

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

8621.12
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Oh My Cream FR

 gets a score of

-1.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

de - l'Avent - Suivez - notre - Votre - vous

Emoji use in subject lines

7.41
% of subject lines have emojis

Most popular emojis

☀️ - ♥️ - ✈️ - 🎁 - 💝 - 😉

☀️ - ♥️ - ✈️ - 🎁 - 💝 - 😉

Yes, these emojis are pretty. But what are their usage telling us? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Oh My Cream FR

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Featured Email Marketing Assets from

Oh My Cream FR

🎁  Fête des mères : Nos idées cadeaux de dernière minute 😉

🎁 Fête des mères : Nos idées cadeaux de dernière minute 😉

Email from

Oh My Cream FR

Et si demain… 💝💐

Et si demain… 💝💐

Email from

Oh My Cream FR

Quel exfoliant Dermalogica est fait pour vous ?

Quel exfoliant Dermalogica est fait pour vous ?

Email from

Oh My Cream FR

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Featured Ads and Paid Media Examples from

Oh My Cream FR

Oh My Cream FR
Oh My Cream FR

Nos trousses à emporter partout avec vous cet été ✈️ ☀️

Nos trousses à emporter partout avec vous cet été ✈️ ☀️

Feed Ad from

Oh My Cream FR

Oh My Cream FR
Oh My Cream FR

Nos essentiels à emporter partout cet été 🏝

Nos essentiels à emporter partout cet été 🏝

Feed Ad from

Oh My Cream FR

Oh My Cream FR
Oh My Cream FR

À votre tour de passer à la beauté clean !

À votre tour de passer à la beauté clean !

Feed Ad from

Oh My Cream FR

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ohmycream.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Oh My Cream FR
domain SEO authority.

It shows the power of
Oh My Cream FR
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ohmycream.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://www.ohmycream.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://www.ohmycream.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://www.ohmycream.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

97037
One of the most important metrics for
Oh My Cream FR
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13166
) and their Domain Rating.

Total Keywords

13166
Why does this matter for
Oh My Cream FR
SEO strategy? 

This is the total number of keywords where 
Oh My Cream FR
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

723
The total number of domain who have a link to  
Oh My Cream FR
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

111169
What's a backlink? A link from another domain that redirect to  
Oh My Cream FR
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

110793

Backlinks NoFollow

2660

Backlinks Redirect

154

Backlinks Images

75737

Backlinks Frame

0

Backlinks Form

193

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Softwares and Marketing eCommerce Stack

AB Tasty

AB Tasty

French based A/B testing solution.

analytics

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Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HERO

HERO

Connects retail stores with in-store associates. Owned by Klarna.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Oh My Cream FR

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"I wish I knew this existed before"
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, all in one"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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