Average subject length
43
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
851.05
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-6.4
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
35.27
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
from - our - Kiehl's - Representative - This - Maks
Words appearing most often in the sampled subject lines.
Most popular emojis
🔥 - ⭐ - ⏰ - 🚨 - 🤑 - ❤️
Emojis appearing most often in the sampled subject lines.
Domain rating
76
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
561706
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
211110
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
0
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
851257
Total links from other websites pointing to this brand.
Text backlinks
722245
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
51735
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
125498
Backlinks that lead to the brand through a redirect.
Image backlinks
283198
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
3506
Links recorded through HTML form actions.
Explore more brands in these industries
There’s a lot to learn from Kiehl's ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
Kiehl’s, a leading skincare brand, always focuses on innovative ways to connect with customers instead of relying only on traditional marketing. Since 1891, their strategy has aimed to bring more people to their stores and build strong connections. They were also one of the first brands to introduce the “TRY BEFORE YOU BUY” approach, a new idea at the time that encouraged customer trust and engagement.
Let’s explore how Kiehl’s uses different strategies to drive more traffic to their stores.
Driving more traffic to stores leads to higher sales. Kiehl’s always focuses on this by promoting discounts through emails and ads and they clearly state that these offers are available both online and in-store.
Kiehl’s shares UGCs to promote their free in-store personalized skin analysis. These ads show how a customer moves from feeling unsatisfied to happy after receiving a personalized experience from Kiehl’s experts. The process includes analyzing the skin and recommending treatments using Kiehl’s products. This strong social proof can help to connect more people to their services and products, leading to more traffic to their stores and for sure more sales in both services and products.
Kiehl’s targets both women and men in their emails and ads. To attract more men to their stores, they also share ads featuring men using their free tech-based skin analysis service in their stores.
As shown on the screenshots, Kiehl’s website includes three key sections:
These sections show Kiehl’s focus on educating their website visitors both women and men, offering tailored product recommendations based on skin needs, and providing accessible support. This approach builds trust, positions Kiehl’s as a skincare authority, and drives more loyalty and sales.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -6,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
Fun fact - they're using emojis in 35.27% of their emails - the main ones they use are 🔥 ⭐ ⏰ 🚨 🤑 ❤️.
On Panoramata, we gather and analyze the entire Kiehl's email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'GIFT GUIDE 2022' and '🤩 Find the Right Cleanser for Your Skin Type.'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.kiehls.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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