Olive & June is your BFF for all things nails. Whether in our salons or at home, we exist to make mani magic happen. No matter who you are, where you live, or what you do, you can have a manicure that makes you feel like your very best self. #oliveyourmani
You're looking for Email Ecommerce Marketing data for Olive & June? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Olive & June team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 24.88% of their emails - the main ones they use are ✨ ❤️ 💅 ♀️ ☀️ 🏃.
We display here a overview of Olive & June email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Q: How do I stop polish stains on my nails?' and 'FREE CHM & EC'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://oliveandjune.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject lenght
What about
Olive & June
then?
With their average of
27
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Olive & June
gets a score of
-2.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
matcha - are - serious - self-care - OMG. - The
Emoji use in subject lines
Most popular emojis
✨ - ❤️ - 💅 - ♀️ - ☀️ - 🏃
✨ - ❤️ - 💅 - ♀️ - ☀️ - 🏃
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Q: How do I stop polish stains on my nails?
Email from
Olive & June
FREE CHM & EC
Email from
Olive & June
The summer mani system is 20% off!
Email from
Olive & June
Goodbye pricey salon visits! Get 20% off the secret to perfect DIY nails with code SYSTEM.
Feed Ad from
Olive & June
Learn to paint your nails like a pro in just one week! Order now to receive all your supplies and learn how to get salon-perfect nails at home.
Feed Ad from
Olive & June
Feed Ad from
Olive & June
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
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Loyalty, Ratings and Reviews for ecommerce websites.
Loyalty and Reviews
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With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
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Makes it possible for customers to sign up for back in stock email alerts.
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Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.
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Shopify app development and partner to help increase sales. Previously Shappify.
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Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.
shop
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →GDPR CCPA iSenseLabs
Preferences popup in order to be fully compliant. GDPR Backup.
shop
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
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A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.
ads
Discover →More details →Klarna
Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.
payment
Discover →More details →MailChimp for Shopify
Connect your Shopify store with your MailChimp account.
shop
Discover →More details →Microdata for Google Shopping
Microdata for adding products to Google Shopping.
widgets
Discover →More details →PayPal Button
This page contains content from PayPal which includes checkout buttons.
payment
Discover →More details →Privy
Tools to grow your email list by using website banners, popups and exit intent.
widgets
Discover →More details →Rise.ai
Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.
shop
Discover →More details →Sendgrid
SendGrid's cloud-based email infrastructure provides businesses with email delivery management.
mx
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Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.
shop
Discover →More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
Discover →More details →Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
Discover →More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
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Tatari measures TV advertising and helps companies optimize their campaigns.
analytics
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Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
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A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
Discover →More details →Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
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Provide live customer help instantaneously. Now known as Zendesk Chat.
widgets
Discover →More details →More often than not, video ads score better than all other types of ad content, although the only way to know for sure is to test rigorously.
Global eCommerce is the new reality. Your user base, visitors, and customers come from various parts of the world.
To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list.