Olive & June

Marketing Strategy Breakdown

Logo of
Olive & June

Olive & June is your BFF for all things nails. Whether in our salons or at home, we exist to make mani magic happen. No matter who you are, where you live, or what you do, you can have a manicure that makes you feel like your very best self. #oliveyourmani

An overview of
Olive & June
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Olive & June

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Olive & June? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Olive & June team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 24.88% of their emails - the main ones they use are ✨ ❤️ 💅 ♀️ ☀️ 🏃.

We display here a overview of Olive & June email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Q: How do I stop polish stains on my nails?' and 'FREE CHM & EC'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://oliveandjune.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Olive & June

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Olive & June

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1009.31
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Olive & June

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

matcha - are - serious - self-care - OMG. - The

Emoji use in subject lines

24.88
% of subject lines have emojis

Most popular emojis

✨ - ❤️ - 💅 - ♀️ - ☀️ - 🏃

✨ - ❤️ - 💅 - ♀️ - ☀️ - 🏃

Let's take a moment to review their emoji use. First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Olive & June

Featured Email Marketing Assets from

Olive & June

Q: How do I stop polish stains on my nails?

Q: How do I stop polish stains on my nails?

Email from

Olive & June

FREE CHM & EC

FREE CHM & EC

Email from

Olive & June

The summer mani system is 20% off!

The summer mani system is 20% off!

Email from

Olive & June

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Olive & June

Featured Ads and Paid Media Assets from

Olive & June

Olive & June
Olive & June

Goodbye pricey salon visits! Get 20% off the secret to perfect DIY nails with code SYSTEM.

Everything you need for the salon perfect, at-home manicure.

Everything you need for the salon perfect, at-home manicure.

Feed Ad from

Olive & June

Olive & June
Olive & June

Learn to paint your nails like a pro in just one week! Order now to receive all your supplies and learn how to get salon-perfect nails at home.

See why thousands of people love Olive & June!

See why thousands of people love Olive & June!

Feed Ad from

Olive & June

Olive & June
Olive & June

Feed Ad from

Olive & June

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://oliveandjune.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Olive & June
domain SEO authority.

It shows the power of
Olive & June
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://oliveandjune.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://oliveandjune.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://oliveandjune.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://oliveandjune.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

53264
One of the most important metrics for
Olive & June
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19861
) and their Domain Rating.

Total Keywords

19861
Why does this matter for
Olive & June
SEO strategy? 

This is the total number of keywords where 
Olive & June
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3374
The total number of domain who have a link to  
Olive & June
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

939491
What's a backlink? A link from another domain that redirect to  
Olive & June
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

925740

Backlinks NoFollow

19837

Backlinks Redirect

173

Backlinks Images

362896

Backlinks Frame

2

Backlinks Form

12238

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Olive & June

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instant Search Plus

Instant Search Plus

Search system for eCommerce sites by Fast Simon.

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Podsights

Podsights

Podsights advertising tool.

ads

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Tatari

Tatari

Tatari measures TV advertising and helps companies optimize their campaigns.

analytics

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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Nail products are used to color the nails, protect them against damage, soften and condition cuticles, and supplement the nails. They include nail polish and enamels and nail polish and enamel removers.

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