Pandora

Marketing Strategy Breakdown

Logo of
Pandora
An overview of
Pandora
Marketing Strategy data - their Email Marketing Strategy (some of their
Adobe campaign
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Pandora

- Ecommerce marketing strategy

Interested to gather some elements regarding Pandora ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -18,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Pandora improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Adobe campaign .

Fun fact - they're using emojis in 56.06% of their emails - the main ones they use are 🎁 ❤️ 💥 ✨ 🥁 😉.

We display here a overview of Pandora email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Get into the swing of spring ✨' and 'Ready to find your new favorite charm? 🌈'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://us.pandora.net/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Pandora

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Pandora

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7226.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-18.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pandora

 gets a score of

-18.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Adobe campaign

Most common words

Level - up - your - New - 50% - Better

Emoji use in subject lines

56.06
% of subject lines have emojis

Most popular emojis

🎁 - ❤️ - 💥 - ✨ - 🥁 - 😉

🎁 - ❤️ - 💥 - ✨ - 🥁 - 😉

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Pandora

Featured Email Marketing Assets from

Pandora

Get into the swing of spring ✨

Get into the swing of spring ✨

Email from

Pandora

Ready to find your new favorite charm? 🌈

Ready to find your new favorite charm? 🌈

Email from

Pandora

Tell your style story with meaningful Pandora charms 💥

Tell your style story with meaningful Pandora charms 💥

Email from

Pandora

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Pandora

Featured Ads and Paid Media Assets from

Pandora

Pandora
Pandora

More ways to express your style.

Wear it your way

Wear it your way

Feed Ad from

Pandora

Pandora
Pandora

More ways to express your style.

Wear it your way

Wear it your way

Feed Ad from

Pandora

Pandora
Pandora

More ways to express your style.

Wear it your way

Wear it your way

Feed Ad from

Pandora

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.pandora.net/

Domain Rating

80
This is the overall metric that matters most, as it sets
Pandora
domain SEO authority.

It shows the power of
Pandora
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.pandora.net/
, as their domain authority is
80
, their score can be considered under average.

Here, for
https://us.pandora.net/
, as their domain authority is
80
, their score can be considered average.

Here, for
https://us.pandora.net/
, as their domain authority is
80
, their score can be considered pretty good! 🙌

Here, for
https://us.pandora.net/
, as their domain authority is
80
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2549277
One of the most important metrics for
Pandora
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
292962
) and their Domain Rating.

Total Keywords

292962
Why does this matter for
Pandora
SEO strategy? 

This is the total number of keywords where 
Pandora
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3047
The total number of domain who have a link to  
Pandora
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

129658
What's a backlink? A link from another domain that redirect to  
Pandora
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

129411

Backlinks NoFollow

56620

Backlinks Redirect

131

Backlinks Images

31545

Backlinks Frame

9

Backlinks Form

96

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Pandora

Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

Discover →More details →
Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →

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