Pipette

Marketing Strategy Breakdown

Logo of
Pipette
An overview of
Pipette
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Pipette

- Ecommerce marketing strategy

You can access here some of the data we collect on Pipette ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Pipette could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 38.71% of their emails - the main ones they use are 🍊 ❤️ 🙌 ⭐ 😬 ✅.

On Panoramata, we gather and analyze the entire Pipette email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Last chance! 30% off bestsellers' and '5 quick self-care tips for busy parents'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://pipettebaby.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Pipette

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Pipette

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5480.49
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pipette

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

succeed - Save - 25% - with - Sun - Uh-oh.

Emoji use in subject lines

38.71
% of subject lines have emojis

Most popular emojis

🍊 - ❤️ - 🙌 - ⭐ - 😬 - ✅

🍊 - ❤️ - 🙌 - ⭐ - 😬 - ✅

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Pipette

Featured Email Marketing Assets from

Pipette

Last chance! 30% off bestsellers

Last chance! 30% off bestsellers

Email from

Pipette

5 quick self-care tips for busy parents

5 quick self-care tips for busy parents

Email from

Pipette

How do you build a smooth stress-free hair routine for kids?

How do you build a smooth stress-free hair routine for kids?

Email from

Pipette

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Pipette

Featured Ads and Paid Media Assets from

Pipette

Pipette
Pipette

Feed Ad from

Pipette

Pipette
Pipette

Feed Ad from

Pipette

Pipette
Pipette

Feed Ad from

Pipette

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://pipettebaby.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
Pipette
domain SEO authority.

It shows the power of
Pipette
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://pipettebaby.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://pipettebaby.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://pipettebaby.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://pipettebaby.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8378
One of the most important metrics for
Pipette
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6817
) and their Domain Rating.

Total Keywords

6817
Why does this matter for
Pipette
SEO strategy? 

This is the total number of keywords where 
Pipette
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Pipette
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

14241
What's a backlink? A link from another domain that redirect to  
Pipette
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

14058

Backlinks NoFollow

10353

Backlinks Redirect

183

Backlinks Images

5502

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Pipette

Softwares and Marketing eCommerce Stack

Coming soon.

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Dewy Hours

Personal Care

More details →

Biotherm - English

Personal Care

More details →

Kylie Cosmetics

Personal Care

More details →

Velour Lashes

Personal Care

More details →

Sand & Sky

Personal Care

More details →

Chanvria

Personal Care

More details →

Related Insights

How to Write Engaging Subject Lines For eCommerce Email Marketing

Writing a good subject line is very important for your email marketing campaign.

Marketing
How to Write Engaging Subject Lines For eCommerce Email Marketing

5 Email Campaign Mistakes People Do (& You Shouldn’t)

Here we listed five mistakes that cause businesses to struggle with their email marketing campaign.

Marketing
5 Email Campaign Mistakes People Do (& You Shouldn’t)

The most active brands during Black Friday

No doubt Black Friday is one of the biggest sales for most brands. It is often the busiest shopping day of the year because it kicks off the holiday season. Retailers typically offer huge discounts on a ton of products.We have identified the top 3 most active brands during Black Friday of 2021 based on promotional emails they sent to subscribers.

Marketing
The most active brands during Black Friday

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Baby Goods

brands overview

Baby goods or baby products are products intended to be used on infants and children under the age of three. Baby products are specially formulated to be mild and non-irritating. Among the products that are essential for newborn babies and up to the first months of life are clothing, diapers, baby bottles, crib, bathtub, baby blankets, grooming essentials, stroller, infant car seat, etc.

Baby Goods
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.