Printemps

Marketing Strategy Breakdown

Logo of
Printemps
An overview of
Printemps
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Printemps

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Printemps? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Printemps could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

We display here a overview of Printemps email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'NEW IN : plus de 500 nouveautés à ne pas manquer !' and '80's forever'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.printemps.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Printemps

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Printemps

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6344.69
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Printemps

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

petite - attention - pour - votre - Un - sur

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Printemps

Featured Email Marketing Assets from

Printemps

NEW IN : plus de 500 nouveautés à ne pas manquer !

NEW IN : plus de 500 nouveautés à ne pas manquer !

Email from

Printemps

80's forever

80's forever

Email from

Printemps

80's forever

80's forever

Email from

Printemps

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Printemps

Featured Ads and Paid Media Assets from

Printemps

Printemps
Printemps

Feed Ad from

Printemps

Printemps
Printemps

Feed Ad from

Printemps

Printemps
Printemps

Feed Ad from

Printemps

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.printemps.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Printemps
domain SEO authority.

It shows the power of
Printemps
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.printemps.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.printemps.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.printemps.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.printemps.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

646191
One of the most important metrics for
Printemps
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
155808
) and their Domain Rating.

Total Keywords

155808
Why does this matter for
Printemps
SEO strategy? 

This is the total number of keywords where 
Printemps
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5294
The total number of domain who have a link to  
Printemps
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

108404
What's a backlink? A link from another domain that redirect to  
Printemps
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

106241

Backlinks NoFollow

10944

Backlinks Redirect

2153

Backlinks Images

8045

Backlinks Frame

0

Backlinks Form

1

Need more assets?
Unlock all the assets on

Printemps

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

Discover →More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Alibaba

Lifestyle

More details →

FNAC France

Lifestyle

More details →

American Golf

Lifestyle

More details →

The Get Out

Lifestyle

More details →

Floyd One

Lifestyle

More details →

Iberia

Lifestyle

More details →

Related Insights

How to Analyze Email marketing Strategy and Benchmark Newsletters

Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though. 

Marketing
How to Analyze Email marketing Strategy and Benchmark Newsletters

The 6-step email launch sequence to double your revenue

Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.

Marketing
The 6-step email launch sequence to double your revenue

How to Use Comparisons In Email Marketing [Updated for 2023]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

Marketing
How to Use Comparisons In Email Marketing  [Updated for 2023]

Related Industries

Lifestyle

brands overview

Lifestyle
brands →

Ready to dive in?
Get started today.