Allplants

Marketing Strategy Breakdown

Logo of
Allplants

allplants deliver 5* plant-based meals nationwide; making eating more plants easy, exciting and delicious, to help both people and the planet thrive.

An overview of
Allplants
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Allplants

- Ecommerce marketing strategy

Interested to gather some elements regarding Allplants ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Allplants team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 54.01% of their emails - the main ones they use are 🚨 😋 💚 ✨ 👀 🧀.

We display here a overview of Allplants email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Ultimate Saffron Pasta' and 'Big news at allplants Antonio'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://allplants.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Allplants

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Allplants

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2759.68
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Allplants

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

meal - - - today - only - It's - Inside

Emoji use in subject lines

54.01
% of subject lines have emojis

Most popular emojis

🚨 - 😋 - 💚 - ✨ - 👀 - 🧀

🚨 - 😋 - 💚 - ✨ - 👀 - 🧀

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Allplants

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Featured Email Marketing Assets from

Allplants

Ultimate Saffron Pasta

Ultimate Saffron Pasta

Email from

Allplants

Big news at allplants Antonio

Big news at allplants Antonio

Email from

Allplants

Antonio Last chance!

Antonio Last chance!

Email from

Allplants

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Featured Ads and Paid Media Examples from

Allplants

Allplants
Allplants

Join thousands of happy customers and get chef-made, award-winning meals delivered straight to your doorstep.

Get 20% off with code 20CHEF

Get 20% off with code 20CHEF

Feed Ad from

Allplants

Allplants
Allplants

Not sure what you can do in the face of the climate emergency? Get our tips of simple yet impactful switches straight to your inbox 📨

Feed Ad from

Allplants

Allplants
Allplants

Not sure what you can do in the face of the climate emergency? Here are 11 little adjustments that can make a real difference. https://allplants.com/blogs/stories/11-ways-to-reduce-your-carbon-footprint

Feed Ad from

Allplants

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://allplants.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Allplants
domain SEO authority.

It shows the power of
Allplants
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://allplants.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://allplants.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://allplants.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://allplants.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

162114
One of the most important metrics for
Allplants
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
61709
) and their Domain Rating.

Total Keywords

61709
Why does this matter for
Allplants
SEO strategy? 

This is the total number of keywords where 
Allplants
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2002
The total number of domain who have a link to  
Allplants
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1
What's a backlink? A link from another domain that redirect to  
Allplants
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1

Backlinks NoFollow

1

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Hotjar

A heatmap, survey, feedback and funnel application.

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Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

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Shopify app development and partner to help increase sales. Previously Shappify.

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Digital Window

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Facebook Pixel

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

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Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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