Reformation

Marketing Strategy Breakdown

Logo of
Reformation
An overview of
Reformation
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Reformation

- Ecommerce marketing strategy

Interested to gather some elements regarding Reformation ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 17 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

We display here a overview of Reformation email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'SORRY WHAT' and 'WE MISSED YOU'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.thereformation.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Reformation

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
17.0
characters

What about

Reformation

then?

With their average of

17

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1494.93
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Reformation

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

CHICNESS - HI - YOU - MISSED - HAVE - WEDDING

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Reformation

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Featured Email Marketing Assets from

Reformation

SORRY WHAT

SORRY WHAT

Email from

Reformation

WE MISSED YOU

WE MISSED YOU

Email from

Reformation

WEAR LESS FLIRT MORE

WEAR LESS FLIRT MORE

Email from

Reformation

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Featured Ads and Paid Media Examples from

Reformation

Reformation
Reformation

There's enough Cynthia Jean to go around.

Shop responsibly

Shop responsibly

Feed Ad from

Reformation

Reformation
Reformation

Shop sets.

Shop responsibly

Shop responsibly

Feed Ad from

Reformation

Reformation
Reformation

In a good way. Shop the Cianna Dress.

Shop responsibly

Shop responsibly

Feed Ad from

Reformation

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.thereformation.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Reformation
domain SEO authority.

It shows the power of
Reformation
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.thereformation.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.thereformation.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.thereformation.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.thereformation.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

878152
One of the most important metrics for
Reformation
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
245530
) and their Domain Rating.

Total Keywords

245530
Why does this matter for
Reformation
SEO strategy? 

This is the total number of keywords where 
Reformation
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2031
The total number of domain who have a link to  
Reformation
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

24718
What's a backlink? A link from another domain that redirect to  
Reformation
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

24752

Backlinks NoFollow

841

Backlinks Redirect

0

Backlinks Images

755

Backlinks Frame

0

Backlinks Form

0

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"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 5'"
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in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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