Ruka

Marketing Strategy Breakdown

Logo of
Ruka
An overview of
Ruka
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Ruka

- Ecommerce marketing strategy

You can access here some of the data we collect on Ruka ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Ruka could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 56.0% of their emails - the main ones they use are 🎉 💖 👀 🥳 ♀️ 👏🏿.

On Panoramata, we gather and analyze the entire Ruka email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '2 days off next week - wyd? 👀' and 'what do Issa Rae + Julie Adenuga have in common?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://rukahair.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Ruka

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Ruka

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3660.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ruka

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

the - holidays - THEY - HAVE - 2 - obsessed

Emoji use in subject lines

56.0
% of subject lines have emojis

Most popular emojis

🎉 - 💖 - 👀 - 🥳 - ♀️ - 👏🏿

🎉 - 💖 - 👀 - 🥳 - ♀️ - 👏🏿

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Ruka

Featured Email Marketing Assets from

Ruka

2 days off next week - wyd? 👀

2 days off next week - wyd? 👀

Email from

Ruka

what do Issa Rae + Julie Adenuga have in common?

what do Issa Rae + Julie Adenuga have in common?

Email from

Ruka

The secret is out! 👀

The secret is out! 👀

Email from

Ruka

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Ruka

Featured Ads and Paid Media Assets from

Ruka

Ruka
Ruka

Feed Ad from

Ruka

Ruka
Ruka

Feed Ad from

Ruka

Ruka
Ruka

Feed Ad from

Ruka

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://rukahair.com/

Domain Rating

35
This is the overall metric that matters most, as it sets
Ruka
domain SEO authority.

It shows the power of
Ruka
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://rukahair.com/
, as their domain authority is
35
, their score can be considered under average.

Here, for
https://rukahair.com/
, as their domain authority is
35
, their score can be considered average.

Here, for
https://rukahair.com/
, as their domain authority is
35
, their score can be considered pretty good! 🙌

Here, for
https://rukahair.com/
, as their domain authority is
35
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1552
One of the most important metrics for
Ruka
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
875
) and their Domain Rating.

Total Keywords

875
Why does this matter for
Ruka
SEO strategy? 

This is the total number of keywords where 
Ruka
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

227
The total number of domain who have a link to  
Ruka
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6120
What's a backlink? A link from another domain that redirect to  
Ruka
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5303

Backlinks NoFollow

100

Backlinks Redirect

18

Backlinks Images

56

Backlinks Frame

5

Backlinks Form

0

Need more assets?
Unlock all the assets on

Ruka

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Loox

Loox

Visual reviews for Shopify webstores.

shop

Discover →More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

Discover →More details →
Typeform

Typeform

Simple well designed forms widget.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Maison Francis Kurkdjian

Personal Care

More details →

SkinCeuticals - French

Personal Care

More details →

Helena Rubinstein - French

Personal Care

More details →

Solaris Laboratories

Personal Care

More details →

Adwoa Beauty

Personal Care

More details →

e.l.f. Cosmetics

Personal Care

More details →

Related Insights

Pet, Pet Food and Petcare ecommerce marketing strategies - Ideas, Benchmarks and Examples

Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.

Marketing
Pet, Pet Food and Petcare  ecommerce marketing strategies - Ideas, Benchmarks and Examples

Shopify Email Best Practices: How to Use Shopify Email

Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email. 

Marketing
Shopify Email Best Practices: How to Use Shopify Email

How to Analyze Your Competitors Marketing Strategy

Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.

Marketing
How to Analyze Your Competitors Marketing Strategy

Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

Haircare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.