Fenty Skin

Marketing Strategy Breakdown

Logo of
Fenty Skin
An overview of
Fenty Skin
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Fenty Skin

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Fenty Skin.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Fenty Skin improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44737% of their emails - the main ones they use are 🔥 💋 👀 💯 💦 🎁.

We display here a overview of Fenty Skin email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'You deserve a quick refresh boo!' and 'Up to 50% off select items'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://fentybeauty.com/pages/fentyskin. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Fenty Skin

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Fenty Skin

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1264.13
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fenty Skin

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

first - move - Get - it - Cheers - to

Emoji use in subject lines

25.6
% of subject lines have emojis

Most popular emojis

🔥 - 💋 - 👀 - 💯 - 💦 - 🎁

🔥 - 💋 - 👀 - 💯 - 💦 - 🎁

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Fenty Skin

Featured Email Marketing Assets from

Fenty Skin

You deserve a quick refresh boo!

You deserve a quick refresh boo!

Email from

Fenty Skin

Up to 50% off select items

Up to 50% off select items

Email from

Fenty Skin

Y'all been keepin' up with the NEW?!

Y'all been keepin' up with the NEW?!

Email from

Fenty Skin

Looking for email marketing inspiration? Subscribe to our newsletter!

Download our free 104 Email Marketing Ideas playbook, including

Fenty Skin

We'll never send you spam. Never.

Featured Ads and Paid Media Assets from

Fenty Skin

Fenty Skin
Fenty Skin

Better Together #FENTYSKINSTARTRS

Better Together #FENTYSKINSTARTRS

Feed Ad from

Fenty Skin

Fenty Skin
Fenty Skin

Feed Ad from

Fenty Skin

Fenty Skin
Fenty Skin

Psst, you want our secret sauce? Get better, brighter skin with Fat Water, our universal 2-in-1 game-changer that snatches pores + dark spots.Shop now and save 10% with auto-replenish.

Snatch Pores + Dark Spots

Snatch Pores + Dark Spots

Feed Ad from

Fenty Skin

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://fentybeauty.com/pages/fentyskin

Domain Rating

76
This is the overall metric that matters most, as it sets
Fenty Skin
domain SEO authority.

It shows the power of
Fenty Skin
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://fentybeauty.com/pages/fentyskin
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://fentybeauty.com/pages/fentyskin
, as their domain authority is
76
, their score can be considered average.

Here, for
https://fentybeauty.com/pages/fentyskin
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://fentybeauty.com/pages/fentyskin
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

33069
One of the most important metrics for
Fenty Skin
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1838
) and their Domain Rating.

Total Keywords

1838
Why does this matter for
Fenty Skin
SEO strategy? 

This is the total number of keywords where 
Fenty Skin
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

800
The total number of domain who have a link to  
Fenty Skin
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1790
What's a backlink? A link from another domain that redirect to  
Fenty Skin
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1786

Backlinks NoFollow

588

Backlinks Redirect

3

Backlinks Images

281

Backlinks Frame

0

Backlinks Form

0

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Fenty Skin

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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