Skims

Marketing Strategy Breakdown

Logo of
Skims

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

An overview of
Skims
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Skims

- Ecommerce marketing strategy

There’s a lot to learn from Skims ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Skims team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Skims email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The SKIMS Bi-Annual Sale Ends Tomorrow' and 'Last Chance: The SKIMS Bi-Annual Sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://skims.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Skims

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Skims

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2618.91
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Skims

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

SKIMS - Cotton: - soft - stretchy - Just - SKIMS

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Skims

Featured Email Marketing Assets from

Skims

Just Launched: SKIMS Bras

Just Launched: SKIMS Bras

Email from

Skims

Last Chance: The SKIMS Bi-Annual Sale

Last Chance: The SKIMS Bi-Annual Sale

Email from

Skims

Just Dropped: The Fits Everybody Racerback

Just Dropped: The Fits Everybody Racerback

Email from

Skims

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Skims

Featured Ads and Paid Media Assets from

Skims

Skims
Skims

Get more underwear, for less. For a limited time, bundle and save! Get three pairs of our best-selling underwear for only $36. Once you try them, you’ll never go back.

Feed Ad from

Skims

Skims
Skims

No more stealing his tees and tanks, we have the perfect oversized, super soft styles you‘ll both love.

Free Shipping $75+ SKIMS Boyfriend Collection

Free Shipping $75+ SKIMS Boyfriend Collection

Feed Ad from

Skims

Skims
Skims

Turn up the heat with luxe little things that make a big statement.

Feed Ad from

Skims

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://skims.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Skims
domain SEO authority.

It shows the power of
Skims
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://skims.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://skims.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://skims.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://skims.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

956839
One of the most important metrics for
Skims
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
189522
) and their Domain Rating.

Total Keywords

189522
Why does this matter for
Skims
SEO strategy? 

This is the total number of keywords where 
Skims
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5101
The total number of domain who have a link to  
Skims
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

65181
What's a backlink? A link from another domain that redirect to  
Skims
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

65040

Backlinks NoFollow

19854

Backlinks Redirect

125

Backlinks Images

13687

Backlinks Frame

3

Backlinks Form

10

Need more assets?
Unlock all the assets on

Skims

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

Discover →More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Findify

Findify

Add real time personalized search, recommendations and collections to online store.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

Discover →More details →
Global-e

Global-e

Global-e enables seamless cross-border e-commerce for retailers that want to sell internationally.

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

Discover →More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

Discover →More details →
SEO Manager

SEO Manager

SEO Manager for Shopify.

widgets

Discover →More details →
Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Tatari

Tatari

Tatari measures TV advertising and helps companies optimize their campaigns.

analytics

Discover →More details →
TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Missguided

Fashion

More details →

O'Neill

Fashion

More details →

Tricot

Fashion

More details →

Polder

Fashion

More details →

Aldo

Fashion

More details →

Crappy

Fashion

More details →

Related Insights

Fall Season guides, inspirations, and examples for your email campaign planning

To shower your September with many marketing insights and good vibes, here are curated examples of Fall Season newsletter emails from brands in different industries. We love to share them straight from our Panoramata eCommerce benchmarking platform to your campaign planning list. 

Marketing
Fall Season guides, inspirations, and examples for your email campaign planning

Summer Ads Marketing Ideas you can try

This time, we’re showing you ads from different chosen brands. We hope you’ll get some more tips to build your own campaign.

Marketing
Summer Ads Marketing Ideas you can try

How to Write Engaging Subject Lines For eCommerce Email Marketing

Writing a good subject line is very important for your email marketing campaign.

Marketing
How to Write Engaging Subject Lines For eCommerce Email Marketing

The 6-step email launch sequence to double your revenue

Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.

Marketing
The 6-step email launch sequence to double your revenue

Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.