Stryx

Marketing Strategy Breakdown

Logo of
Stryx

Nothing Wrong With Handsome — Stryx simple tools are designed to clear up imperfections instantly. So you can always feel confident in your own skin.

An overview of
Stryx
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Stryx

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Stryx, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Stryx team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.97% of their emails - the main ones they use are ☀️ ⭐ 🎁 💸 🐶 🦈.

We display here a overview of Stryx email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'It's Grad Season 🎓' and 'Don't get burned this weekend...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.stryx.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Stryx

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Stryx

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1341.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Stryx

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Complete - Kit - More - Savings - Your - time

Emoji use in subject lines

25.97
% of subject lines have emojis

Most popular emojis

☀️ - ⭐ - 🎁 - 💸 - 🐶 - 🦈

☀️ - ⭐ - 🎁 - 💸 - 🐶 - 🦈

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Stryx

Featured Email Marketing Assets from

Stryx

It's Grad Season 🎓

It's Grad Season 🎓

Email from

Stryx

Don't get burned this weekend...

Don't get burned this weekend...

Email from

Stryx

Just so you know...

Just so you know...

Email from

Stryx

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Stryx

Featured Ads and Paid Media Assets from

Stryx

Stryx
Stryx

Our Tinted Moisturizer is everything you and your skin need.

If you're seeing this, your skin is thirsty.

If you're seeing this, your skin is thirsty.

Feed Ad from

Stryx

Stryx
Stryx

Our Tinted Moisturizer is everything you and your skin need.

If you're seeing this, your skin is thirsty.

If you're seeing this, your skin is thirsty.

Feed Ad from

Stryx

Stryx
Stryx

Time To Tackle Breakouts

Time To Tackle Breakouts

Feed Ad from

Stryx

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.stryx.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
Stryx
domain SEO authority.

It shows the power of
Stryx
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.stryx.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://www.stryx.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://www.stryx.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://www.stryx.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

123148
One of the most important metrics for
Stryx
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
55108
) and their Domain Rating.

Total Keywords

55108
Why does this matter for
Stryx
SEO strategy? 

This is the total number of keywords where 
Stryx
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

746
The total number of domain who have a link to  
Stryx
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5492
What's a backlink? A link from another domain that redirect to  
Stryx
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5407

Backlinks NoFollow

1804

Backlinks Redirect

85

Backlinks Images

581

Backlinks Frame

0

Backlinks Form

0

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Stryx

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
EcoCart

EcoCart

Make orders carbon neutral for Shopify.

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

Discover →More details →
RevenueHunt

RevenueHunt

Product recommendation quiz for personal shopper experiences.

analytics

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Skio

Skio

Subscriptions for Shopify.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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TikTok

TikTok

TikTok videos mentions.

media

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

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