Rare Beauty

Marketing Strategy Breakdown

Logo of
Rare Beauty
An overview of
Rare Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Rare Beauty

- Ecommerce marketing strategy

You can access here some of the data we collect on Rare Beauty ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Rare Beauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 35.48% of their emails - the main ones they use are ✨ 🎁 👀 💗 😍 🤗.

On Panoramata, we gather and analyze the entire Rare Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The ultimate complexion duo' and 'Ends tonight! Free 🎁 🎁 with any purchase'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.rarebeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Rare Beauty

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Rare Beauty

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2045.92
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rare Beauty

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

easy - Today - only: - 20% - Coming - fall

Emoji use in subject lines

35.48
% of subject lines have emojis

Most popular emojis

✨ - 🎁 - 👀 - 💗 - 😍 - 🤗

✨ - 🎁 - 👀 - 💗 - 😍 - 🤗

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Rare Beauty

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Featured Email Marketing Assets from

Rare Beauty

The ultimate complexion duo

The ultimate complexion duo

Email from

Rare Beauty

Ends tonight! Free 🎁 🎁 with any purchase

Ends tonight! Free 🎁 🎁 with any purchase

Email from

Rare Beauty

Ends tonight! Free full-size concealer w/ foundation purchase

Ends tonight! Free full-size concealer w/ foundation purchase

Email from

Rare Beauty

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Featured Ads and Paid Media Examples from

Rare Beauty

Rare Beauty
Rare Beauty

Feed Ad from

Rare Beauty

Rare Beauty
Rare Beauty

Feed Ad from

Rare Beauty

Rare Beauty
Rare Beauty

Feed Ad from

Rare Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.rarebeauty.com/

Domain Rating

65
This is the overall metric that matters most, as it sets
Rare Beauty
domain SEO authority.

It shows the power of
Rare Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.rarebeauty.com/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://www.rarebeauty.com/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://www.rarebeauty.com/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://www.rarebeauty.com/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

124666
One of the most important metrics for
Rare Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
25764
) and their Domain Rating.

Total Keywords

25764
Why does this matter for
Rare Beauty
SEO strategy? 

This is the total number of keywords where 
Rare Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

402
The total number of domain who have a link to  
Rare Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13376
What's a backlink? A link from another domain that redirect to  
Rare Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13301

Backlinks NoFollow

2818

Backlinks Redirect

50

Backlinks Images

1194

Backlinks Frame

0

Backlinks Form

24

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Softwares and Marketing eCommerce Stack

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shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

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