Too Faced

Marketing Strategy Breakdown

Logo of
Too Faced
An overview of
Too Faced
Marketing Strategy data - their Email Marketing Strategy (some of their
Email aptitude
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Too Faced

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Too Faced, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -15,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Too Faced could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Email aptitude .

Fun fact - they're using emojis in 25.63% of their emails - the main ones they use are ✨ 💄 🚨 💋 ❗ 🎁.

On Panoramata, we gather and analyze the entire Too Faced email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '12HR no-smudge BOLD lipstick' and 'Babe! Last Chance to save 35% on this duo ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.toofaced.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Too Faced

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Too Faced

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1220.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-15.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Too Faced

 gets a score of

-15.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Email aptitude

Most common words

Fun - Right? - 24 - Hrs. - 75% - to

Emoji use in subject lines

25.63
% of subject lines have emojis

Most popular emojis

✨ - 💄 - 🚨 - 💋 - ❗ - 🎁

✨ - 💄 - 🚨 - 💋 - ❗ - 🎁

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock everything about

Too Faced

with Panoramata

Featured Email Marketing Assets from

Too Faced

12HR no-smudge BOLD lipstick

12HR no-smudge BOLD lipstick

Email from

Too Faced

Babe! Last Chance to save 35% on this duo ✨

Babe! Last Chance to save 35% on this duo ✨

Email from

Too Faced

Mini Palettes Sweet Scents

Mini Palettes Sweet Scents

Email from

Too Faced

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Featured Ads and Paid Media Examples from

Too Faced

Too Faced
Too Faced

Feed Ad from

Too Faced

Too Faced
Too Faced

Feed Ad from

Too Faced

Too Faced
Too Faced

Feed Ad from

Too Faced

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.toofaced.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Too Faced
domain SEO authority.

It shows the power of
Too Faced
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.toofaced.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.toofaced.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.toofaced.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.toofaced.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

303004
One of the most important metrics for
Too Faced
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
68893
) and their Domain Rating.

Total Keywords

68893
Why does this matter for
Too Faced
SEO strategy? 

This is the total number of keywords where 
Too Faced
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9200
The total number of domain who have a link to  
Too Faced
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

172982
What's a backlink? A link from another domain that redirect to  
Too Faced
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

172170

Backlinks NoFollow

41392

Backlinks Redirect

657

Backlinks Images

25568

Backlinks Frame

0

Backlinks Form

130

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