The Works

Marketing Strategy Breakdown

Logo of
The Works
An overview of
The Works
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

The Works

- Ecommerce marketing strategy

We'll explore here some marketing assets of The Works , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! The Works could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 49.21% of their emails - the main ones they use are 📚 👑 🚨 ☀️ 🧩 ⭐.

On Panoramata, we gather and analyze the entire The Works email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Up To Half Price Bargains - Fun For The Whole Family' and 'Fun in the sun essentials in-store & online☀️🕶️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.theworks.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

The Works

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

The Works

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1812.02
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Works

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

your - favourite - superheroes - 3 - Welcome - ready

Emoji use in subject lines

49.21
% of subject lines have emojis

Most popular emojis

📚 - 👑 - 🚨 - ☀️ - 🧩 - ⭐

📚 - 👑 - 🚨 - ☀️ - 🧩 - ⭐

Fun emoji take, right? What does that mean for their digital marketing strategy? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Works

Featured Email Marketing Assets from

The Works

Up To Half Price Bargains - Fun For The Whole Family

Up To Half Price Bargains - Fun For The Whole Family

Email from

The Works

Fun in the sun essentials in-store & online☀️🕶️

Fun in the sun essentials in-store & online☀️🕶️

Email from

The Works

⭐Your Top Reviewed 10 for £10 Picture Books⭐

⭐Your Top Reviewed 10 for £10 Picture Books⭐

Email from

The Works

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

The Works

Featured Ads and Paid Media Assets from

The Works

The Works
The Works

Want To Make Your Next Masterpiece? We Have You Covered. Half Price Art Event! 🧑‍🎨Selected lines only, while stocks last.

Royal and Langnickel Kidney 10 Well Paint Palette

Royal and Langnickel Kidney 10 Well Paint Palette

Feed Ad from

The Works

The Works
The Works

Bring Your Creativity To Life, For Less With The Half Price Art Event 🧑‍🎨Selected lines only, while stocks last.

Get 50% Off Art Supplies

Get 50% Off Art Supplies

Feed Ad from

The Works

The Works
The Works

Feed Ad from

The Works

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.theworks.co.uk/

Domain Rating

65
This is the overall metric that matters most, as it sets
The Works
domain SEO authority.

It shows the power of
The Works
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.theworks.co.uk/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://www.theworks.co.uk/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://www.theworks.co.uk/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://www.theworks.co.uk/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1212906
One of the most important metrics for
The Works
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
298191
) and their Domain Rating.

Total Keywords

298191
Why does this matter for
The Works
SEO strategy? 

This is the total number of keywords where 
The Works
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
The Works
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
The Works
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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The Works

Softwares and Marketing eCommerce Stack

Coming soon.

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