Then I Met You

- Ecommerce marketing strategy

There’s a lot to learn from Then I Met You ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Then I Met You could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 44.19% of their emails - the main ones they use are ✨ 💙 🍂 🥇 ⏰ 😓.

We display here a overview of Then I Met You email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Introducing Then I Krave'd good light 💙' and 'Our summer skin care secret ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://thenimetyou.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Then I Met You

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

33.0

characters

What about

Then I Met You

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3370.55

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-1.8

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Then I Met You

gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

town? - A - winter - skin - Your - Year

Emoji use in subject lines

44.19

% of subject lines have emojis

Featured Email Marketing Assets from

Then I Met You

Introducing Then I Krave'd good light 💙

Email from

Then I Met You

Our summer skin care secret ✨

Email from

Then I Met You

Got compromised irritated summer skin?

Email from

Then I Met You

Featured Ads and Paid Media Assets from

Then I Met You

Feed Ad from

Then I Met You

Feed Ad from

Then I Met You

Feed Ad from

Then I Met You

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://thenimetyou.com/

Domain Rating

This is the overall metric that matters most, as it sets

Then I Met You

domain SEO authority.

It shows the power of

Then I Met You

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://thenimetyou.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://thenimetyou.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://thenimetyou.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://thenimetyou.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12194

One of the most important metrics for

Then I Met You

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

4378

) and their Domain Rating.

Total Keywords

4378

Why does this matter for

Then I Met You

SEO strategy?

This is the total number of keywords where

Then I Met You

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

971

The total number of domain who have a link to

Then I Met You

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to

Then I Met You

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Then I Met You

Marketing Strategy Breakdown

Then I Met You

- Ecommerce marketing strategy

Then I Met You

: Email Marketing and Advertising Statistics

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Then I Met You

Featured Email Marketing Assets from

Then I Met You

Download our free 104 Email Marketing Ideas playbook, including

Then I Met You

Featured Ads and Paid Media Assets from

Then I Met You

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://thenimetyou.com/

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Then I Met You

Softwares and Marketing eCommerce Stack

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Related Industries

Skincare

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Personal Care

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