Then I Met You

Marketing Strategy Breakdown

Logo of
Then I Met You
An overview of
Then I Met You
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Then I Met You

- Ecommerce marketing strategy

There’s a lot to learn from Then I Met You ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Then I Met You could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 44.19% of their emails - the main ones they use are ✨ 💙 🍂 🥇 ⏰ 😓.

We display here a overview of Then I Met You email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Introducing Then I Krave'd good light 💙' and 'Our summer skin care secret ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://thenimetyou.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Then I Met You

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Then I Met You

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3370.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Then I Met You

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

town? - A - winter - skin - Your - Year

Emoji use in subject lines

44.19
% of subject lines have emojis

Most popular emojis

✨ - 💙 - 🍂 - 🥇 - ⏰ - 😓

✨ - 💙 - 🍂 - 🥇 - ⏰ - 😓

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Then I Met You

Featured Email Marketing Assets from

Then I Met You

Introducing Then I Krave'd good light 💙

Introducing Then I Krave'd good light 💙

Email from

Then I Met You

Our summer skin care secret ✨

Our summer skin care secret ✨

Email from

Then I Met You

Got compromised irritated summer skin?

Got compromised irritated summer skin?

Email from

Then I Met You

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Then I Met You

Featured Ads and Paid Media Assets from

Then I Met You

Then I Met You
Then I Met You

Feed Ad from

Then I Met You

Then I Met You
Then I Met You

Feed Ad from

Then I Met You

Then I Met You
Then I Met You

Feed Ad from

Then I Met You

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://thenimetyou.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Then I Met You
domain SEO authority.

It shows the power of
Then I Met You
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://thenimetyou.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://thenimetyou.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://thenimetyou.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://thenimetyou.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12194
One of the most important metrics for
Then I Met You
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4378
) and their Domain Rating.

Total Keywords

4378
Why does this matter for
Then I Met You
SEO strategy? 

This is the total number of keywords where 
Then I Met You
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

971
The total number of domain who have a link to  
Then I Met You
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Then I Met You
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2

Backlinks NoFollow

2

Backlinks Redirect

0

Backlinks Images

6

Backlinks Frame

0

Backlinks Form

0

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Then I Met You

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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KISSmetrics

KISSmetrics

Helps measure results and improve them with analytics from KISSmetrics.

analytics

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Listrak

Listrak

Listrak is an integrated, email marketing solution that offers sensitive management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.

analytics

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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PowerReviews

PowerReviews

Tag-based customer reviews building system, helps to increase sales.

widgets

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Sailthru

Sailthru

Behaviorally targeted email.

mx

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Secure Login by Oxi Apps

Secure Login by Oxi Apps

Easier and Faster Login with Facebook, Google, Twitter, LinkedIn & Amazon for Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Typeform

Typeform

Simple well designed forms widget.

widgets

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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