Ipsy

Marketing Strategy Breakdown

Logo of
Ipsy
An overview of
Ipsy
Marketing Strategy data - their Email Marketing Strategy (some of their
Sparkpost
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Ipsy

- Ecommerce marketing strategy

You can access here some of the data we collect on Ipsy ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Ipsy could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sparkpost .

Fun fact - they're using emojis in 9.76% of their emails - the main ones they use are 👀 ✨.

On Panoramata, we gather and analyze the entire Ipsy email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Reminder: Your FREE $60 gift is waiting... 👀' and 'CONGRATS! IPSY sent you a full-size gift.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.ipsy.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Ipsy

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Ipsy

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

887.66
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ipsy

 gets a score of

-5.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sparkpost

Most common words

a - free - gift. - 24 - What - our

Emoji use in subject lines

9.76
% of subject lines have emojis

Most popular emojis

👀 - ✨

👀 - ✨

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Ipsy

with Panoramata

Featured Email Marketing Assets from

Ipsy

Reminder: Your FREE $60 gift is waiting... 👀

Reminder: Your FREE $60 gift is waiting... 👀

Email from

Ipsy

CONGRATS! IPSY sent you a full-size gift.

CONGRATS! IPSY sent you a full-size gift.

Email from

Ipsy

CONFIRMED: You're getting a free gift.

CONFIRMED: You're getting a free gift.

Email from

Ipsy

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Ipsy

Ipsy
Ipsy

⌛ LIMITED TIME ONLY⌛New members who sign up will get a FREE Razor Kit with their first Glam Bag along with 5 personalized beauty items. Don't sleep on this offer! Shipping is FREE

Get a FREE Razor Kit By Signing Up With IPSY Today!

Get a FREE Razor Kit By Signing Up With IPSY Today!

Feed Ad from

Ipsy

Ipsy
Ipsy

Finding your go-to makeup remover isn't always easy. Tap the link in bio for 22 of the best makeup removers that can take off even the most stubborn mascara and eyeliner. #IPSYShowYourColors #flatlay Products Here: @uomabeauty Badass Icon Lipstick Maya @illamasqua Beyond Liquid Highlighter OMG @buttahskin Tea Tree & Aloe Exfoliating Scrub @vikebeauty Vike Makeup Melt @benefitcosmetics Brow Styler Eyebrow Pencil & Powder Duo

IPSY

IPSY

Feed Ad from

Ipsy

Ipsy
Ipsy

Tap the link in bio 11 superfoods that work magic on your skin. If you have acne prone skin, make sure to check out #7. This ingredient has anti-inflammatory and antimicrobial benefits, and can even help reduce the production of sebum. #IPSYShowYourColors #infographic

IPSY

IPSY

Feed Ad from

Ipsy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ipsy.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Ipsy
domain SEO authority.

It shows the power of
Ipsy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ipsy.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.ipsy.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.ipsy.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.ipsy.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1268812
One of the most important metrics for
Ipsy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
512909
) and their Domain Rating.

Total Keywords

512909
Why does this matter for
Ipsy
SEO strategy? 

This is the total number of keywords where 
Ipsy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9780
The total number of domain who have a link to  
Ipsy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

246745
What's a backlink? A link from another domain that redirect to  
Ipsy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

246386

Backlinks NoFollow

36810

Backlinks Redirect

359

Backlinks Images

46918

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Unbounce

Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Forter

Forter

Fraud prevention decision as a service system.

analytics

Discover →More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

Discover →More details →
Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

Discover →More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →

Discover the best way to track brands (like

Ipsy

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Peter Thomas Roth

Personal Care

More details →

Harrys

Personal Care

More details →

Laboté

Personal Care

More details →

Bésame Cosmetics

Personal Care

More details →

Joone Paris

Personal Care

More details →

Kjaer Weis

Personal Care

More details →

Related Insights

Why is Email Marketing Important for eCommerce?

Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable. 

Marketing
Why is Email Marketing Important for eCommerce?

How to Analyze Email Marketing Strategy and Benchmark Newsletters

Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though. 

Marketing
How to Analyze Email Marketing Strategy and Benchmark Newsletters

13 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

In marketing, people use social proof to influence their target audience’s buying decisions and make them more likely to purchase. There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, other brands, and you.

Marketing
13 Effective Ways to Incorporate Social Proof In Your Ecommerce Emails (with Examples)

Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.