Thuma

Marketing Strategy Breakdown

Logo of
Thuma

We make lifestyle-enhancing pieces for the bedroom. Thoughtful bedrooms for modern living.

An overview of
Thuma
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Thuma

- Ecommerce marketing strategy

You can access here some of the data we collect on Thuma ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Thuma team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Thuma email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'The perfect lounge & leisure palette.' and 'Elevated summertime amenities.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.thuma.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Thuma

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Thuma

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3158.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Thuma

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Side - Table - and - The - Respect - better

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Thuma

with Panoramata

Featured Email Marketing Assets from

Thuma

The perfect lounge & leisure palette.

The perfect lounge & leisure palette.

Email from

Thuma

Elevated summertime amenities.

Elevated summertime amenities.

Email from

Thuma

The Mattress made for luxe lounging.

The Mattress made for luxe lounging.

Email from

Thuma

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Thuma

Thuma
Thuma

Feed Ad from

Thuma

Thuma
Thuma

Feed Ad from

Thuma

Thuma
Thuma

Feed Ad from

Thuma

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.thuma.co/

Domain Rating

56
This is the overall metric that matters most, as it sets
Thuma
domain SEO authority.

It shows the power of
Thuma
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.thuma.co/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.thuma.co/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.thuma.co/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.thuma.co/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

56845
One of the most important metrics for
Thuma
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9055
) and their Domain Rating.

Total Keywords

9055
Why does this matter for
Thuma
SEO strategy? 

This is the total number of keywords where 
Thuma
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

666
The total number of domain who have a link to  
Thuma
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3839
What's a backlink? A link from another domain that redirect to  
Thuma
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3795

Backlinks NoFollow

2528

Backlinks Redirect

12

Backlinks Images

1191

Backlinks Frame

1

Backlinks Form

31

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Affirm

Affirm

Monthly payment option for purchases.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

Discover →More details →
POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

Discover →More details →
POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

Discover the best way to track brands (like

Thuma

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Supernatural

Home

More details →

Ooni Pizza Ovens

Home

More details →

la marque en moins

Home

More details →

Yankee Candle

Home

More details →

Related Insights

How to Find Ecommerce Competitors

We hate to say it but your product isn’t unique - you have competitors. To beat your competitors, you have to know them well. The first step is to research and find out what brands your audience is scoping out or buying from. If you don’t know where to start with competitor analysis, you’ve landed on the right article.

Marketing
How to Find Ecommerce Competitors

Maximizing Your Competitor Analysis with Panoramata's Spy Features

In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.

Marketing
Maximizing Your Competitor Analysis with Panoramata's Spy Features

Snacks Industry: Best Email Marketing Strategies

Mindless snacking has now become mindful and healthy. The snacks industry has experienced heightened competition as more and more brands are reshaping the way snacks are purchased and consumed. 

Marketing
Snacks Industry: Best Email Marketing Strategies

Related Industries

Sleeping

brands overview

Sleeping
brands →

Home

brands overview

Home
brands →

Ready to dive in?
Get started today.