TrueGum

Marketing Strategy Breakdown

Logo of
TrueGum
An overview of
TrueGum
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

TrueGum

- Ecommerce marketing strategy

You can access here some of the data we collect on TrueGum ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help TrueGum improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 18.18% of their emails - the main ones they use are ⭐.

We display here a overview of TrueGum email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Your personal code for Plastic-free Week' and 'Welcome! We hope you stick around!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://truegum.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

TrueGum

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
39.0
characters

What about

TrueGum

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2722.80
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

TrueGum

 gets a score of

0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

wanna - join - You - ve - Did - forget

Emoji use in subject lines

18.18
% of subject lines have emojis

Most popular emojis

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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TrueGum

Featured Email Marketing Assets from

TrueGum

Your personal code for Plastic-free Week

Your personal code for Plastic-free Week

Email from

TrueGum

Welcome! We hope you stick around!

Welcome! We hope you stick around!

Email from

TrueGum

15% discount on our new True Gum White

15% discount on our new True Gum White

Email from

TrueGum

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

TrueGum

Featured Ads and Paid Media Assets from

TrueGum

TrueGum
TrueGum

Folge uns und erhalte einen exklusiven Rabatt 💥Bei uns gibt es keinen Black Friday, sondern eine plastikfreie Woche! 🌱 Kaufe Kaugummis und wir spenden den gesamten Gewinn an Plastic Change um der Plastikverschmutzung den Kampf anzusagen. 🟢 Normalerweise geben wir 10% Rabatt, aber als geschätztes Mitglied der True Gum Community bekommst du einen zusätzlichen Rabatt von 20% 👇

20% Rabatt während der plastikfreien Woche

20% Rabatt während der plastikfreien Woche

Feed Ad from

TrueGum

TrueGum
TrueGum

Habt ihr schon das neue True Gum White probiert? 👀 Das weltweit erste plastikfreie Zahnpflegekaugummi. Jetzt bei dm

Feed Ad from

TrueGum

TrueGum
TrueGum

Feed Ad from

TrueGum

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://truegum.com/

Domain Rating

47
This is the overall metric that matters most, as it sets
TrueGum
domain SEO authority.

It shows the power of
TrueGum
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://truegum.com/
, as their domain authority is
47
, their score can be considered under average.

Here, for
https://truegum.com/
, as their domain authority is
47
, their score can be considered average.

Here, for
https://truegum.com/
, as their domain authority is
47
, their score can be considered pretty good! 🙌

Here, for
https://truegum.com/
, as their domain authority is
47
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5076
One of the most important metrics for
TrueGum
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2045
) and their Domain Rating.

Total Keywords

2045
Why does this matter for
TrueGum
SEO strategy? 

This is the total number of keywords where 
TrueGum
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

292
The total number of domain who have a link to  
TrueGum
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

22
What's a backlink? A link from another domain that redirect to  
TrueGum
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19

Backlinks NoFollow

3

Backlinks Redirect

3

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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TrueGum

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

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WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

Discover →More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →

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Related Industries

Gum

brands overview

For most businesses, gum falls under the confectionery category. It's often made with sugar or sugar substitutes to give it a sweet taste which is why many class it as a candy. According to the U.S. Food and Drug Administration (FDA), chewing gum is considered a food, as the term "food" means "a raw, cooked, or processed edible substance, ice, beverage, or ingredient used or intended for use or for sale in whole or in part for human consumption, or chewing gum".

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