Vital Proteins

Marketing Strategy Breakdown

Logo of
Vital Proteins
An overview of
Vital Proteins
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Vital Proteins

- Ecommerce marketing strategy

Here are some marketing takeaways for Vital Proteins.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Vital Proteins team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 9.52% of their emails - the main ones they use are ✨ 👀.

On Panoramata, we gather and analyze the entire Vital Proteins email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '✨Last Chance To Save 20%✨' and 'Save 20% & Spring Into Wellness'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.vitalproteins.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Vital Proteins

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Vital Proteins

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1651.98
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Vital Proteins

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Vital - Family - It's - All - Oops - 20%

Emoji use in subject lines

9.52
% of subject lines have emojis

Most popular emojis

✨ - 👀

✨ - 👀

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Vital Proteins

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Featured Email Marketing Assets from

Vital Proteins

✨Last Chance To Save 20%✨

✨Last Chance To Save 20%✨

Email from

Vital Proteins

Save 20% & Spring Into Wellness

Save 20% & Spring Into Wellness

Email from

Vital Proteins

William This Just In!

William This Just In!

Email from

Vital Proteins

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Featured Ads and Paid Media Examples from

Vital Proteins

Vital Proteins
Vital Proteins

Scoop up our Vital Performance™ Vanilla and Chocolate Protein at CVS Pharmacy.

www.cvs.com

www.cvs.com

Feed Ad from

Vital Proteins

Vital Proteins
Vital Proteins

Feed Ad from

Vital Proteins

Vital Proteins
Vital Proteins

Feed Ad from

Vital Proteins

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.vitalproteins.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Vital Proteins
domain SEO authority.

It shows the power of
Vital Proteins
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.vitalproteins.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.vitalproteins.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.vitalproteins.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.vitalproteins.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

246112
One of the most important metrics for
Vital Proteins
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
56607
) and their Domain Rating.

Total Keywords

56607
Why does this matter for
Vital Proteins
SEO strategy? 

This is the total number of keywords where 
Vital Proteins
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5360
The total number of domain who have a link to  
Vital Proteins
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

60958
What's a backlink? A link from another domain that redirect to  
Vital Proteins
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

60484

Backlinks NoFollow

15595

Backlinks Redirect

398

Backlinks Images

8024

Backlinks Frame

1

Backlinks Form

53

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Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

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HulkApps

Shopify apps builder.

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Free GDPR Cookie Notice from HulkApps.

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analytics

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Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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pushowl

pushowl

Push notifications to customers even after they have left your store.

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Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

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Shopify Pay

Shopify Pay

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