Trust Fund Beauty

Marketing Strategy Breakdown

Logo of
Trust Fund Beauty
An overview of
Trust Fund Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Privy
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Trust Fund Beauty

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Trust Fund Beauty.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Trust Fund Beauty team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Privy .

Fun fact - they're using emojis in 54.29% of their emails - the main ones they use are 🎁 ✨ 🚨 💅🏾 💕 🐅.

We display here a overview of Trust Fund Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '25% SITEWIDE 🇺🇸 All Memorial Weekend' and '25% OFF SITEWIDE - 3 days only!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://trustfundbeauty.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Trust Fund Beauty

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Trust Fund Beauty

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2711.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Trust Fund Beauty

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Privy

Most common words

3RD - FREE - Glo - Baby - Last - Get

Emoji use in subject lines

54.29
% of subject lines have emojis

Most popular emojis

🎁 - ✨ - 🚨 - 💅🏾 - 💕 - 🐅

🎁 - ✨ - 🚨 - 💅🏾 - 💕 - 🐅

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Trust Fund Beauty

Featured Email Marketing Assets from

Trust Fund Beauty

25% SITEWIDE 🇺🇸 All Memorial Weekend

25% SITEWIDE 🇺🇸 All Memorial Weekend

Email from

Trust Fund Beauty

25% OFF SITEWIDE - 3 days only!

25% OFF SITEWIDE - 3 days only!

Email from

Trust Fund Beauty

Happy Pride! 🏳️‍🌈

Happy Pride! 🏳️‍🌈

Email from

Trust Fund Beauty

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Trust Fund Beauty

Featured Ads and Paid Media Assets from

Trust Fund Beauty

Trust Fund Beauty
Trust Fund Beauty

Feed Ad from

Trust Fund Beauty

Trust Fund Beauty
Trust Fund Beauty

Feed Ad from

Trust Fund Beauty

Trust Fund Beauty
Trust Fund Beauty

Feed Ad from

Trust Fund Beauty

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://trustfundbeauty.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
Trust Fund Beauty
domain SEO authority.

It shows the power of
Trust Fund Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://trustfundbeauty.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://trustfundbeauty.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://trustfundbeauty.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://trustfundbeauty.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2453
One of the most important metrics for
Trust Fund Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
490
) and their Domain Rating.

Total Keywords

490
Why does this matter for
Trust Fund Beauty
SEO strategy? 

This is the total number of keywords where 
Trust Fund Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

615
The total number of domain who have a link to  
Trust Fund Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4336
What's a backlink? A link from another domain that redirect to  
Trust Fund Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4289

Backlinks NoFollow

566

Backlinks Redirect

46

Backlinks Images

59

Backlinks Frame

0

Backlinks Form

1

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Trust Fund Beauty

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Carro

Carro

All in one marketing platform for eCommerce.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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qikify

qikify

Advanced Shopify navigation system.

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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route

route

Shipping protection for merchants.

shipping

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Inbox

Shopify Inbox

Live chat from Shopify for Shopify.

widgets

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Taboola

Taboola

Personalized recommendations technology.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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