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Average subject length
39
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
541.66
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
0
Moderate spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Braze
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
6.67
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
Your - USA - v - Uruguay - New - Representatives
Words appearing most often in the sampled subject lines.
Most popular emojis
🌈 - 🏳️ - 👀
Emojis appearing most often in the sampled subject lines.
Domain rating
80
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
54058
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
15346
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
0
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
0
Total links from other websites pointing to this brand.
Text backlinks
0
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
0
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
0
Backlinks that lead to the brand through a redirect.
Image backlinks
0
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
0
Links recorded through HTML form actions.
Explore more brands in these industries
Monitoring Website Traffic Organic SEO data and Email Marketing Data for U.S. Soccer Store, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help U.S. Soccer Store improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).
Fun fact - they're using emojis in 6.67% of their emails - the main ones they use are 🌈 🏳️ 👀.
We display here a overview of U.S. Soccer Store email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'SALE ENDING: Shop Before It's Gone!' and 'Celebrate Pride Month – Pride Themed MNT & WNT Items for Auction!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://store.ussoccer.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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