Urban Decay - English

Marketing Strategy Breakdown

Logo of
Urban Decay - English
An overview of
Urban Decay - English
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Urban Decay - English

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Urban Decay - English.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -8,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 38.89% of their emails - the main ones they use are ⭐ 🔥 👏 😘 💋 👁️.

We display here a overview of Urban Decay - English email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'NEW NAKED MINI HALF-BAKED DROPPING 🥧' and 'NEW NAKED MINI FOXY DROPPED 🦊'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.urbandecay.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Urban Decay - English

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
42.0
characters

What about

Urban Decay - English

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

926.81
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-8.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Urban Decay - English

 gets a score of

-8.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

to - 50% - OFF - BROWS - FINAL - Year

Emoji use in subject lines

38.89
% of subject lines have emojis

Most popular emojis

⭐ - 🔥 - 👏 - 😘 - 💋 - 👁️

⭐ - 🔥 - 👏 - 😘 - 💋 - 👁️

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Urban Decay - English

Featured Email Marketing Assets from

Urban Decay - English

NEW NAKED MINI HALF-BAKED DROPPING 🥧

NEW NAKED MINI HALF-BAKED DROPPING 🥧

Email from

Urban Decay - English

NEW NAKED MINI FOXY DROPPED 🦊

NEW NAKED MINI FOXY DROPPED 🦊

Email from

Urban Decay - English

Try before you buy!

Try before you buy!

Email from

Urban Decay - English

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Urban Decay - English

Featured Ads and Paid Media Assets from

Urban Decay - English

Urban Decay - English
Urban Decay - English

Check out that new new and your OG favorites from Urban Decay. Free Shipping on $50+.

Urban Decay Travel-Size Eyeshadow Primer Potion Original

Urban Decay Travel-Size Eyeshadow Primer Potion Original

Feed Ad from

Urban Decay - English

Urban Decay - English
Urban Decay - English

This one's for you bestie! Enter into your Hot Girl Summer era with these makeup must-haves! 💃🍹🏝️ Free Shipping on $50+

Urban Decay Cosmetics

Urban Decay Cosmetics

Feed Ad from

Urban Decay - English

Urban Decay - English
Urban Decay - English

Check out that new new and your OG favorites from Urban Decay. Free Shipping on $50+.

Urban Decay Ultimate Ozone Multipurpose Primer Pencil

Urban Decay Ultimate Ozone Multipurpose Primer Pencil

Feed Ad from

Urban Decay - English

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.urbandecay.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Urban Decay - English
domain SEO authority.

It shows the power of
Urban Decay - English
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.urbandecay.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.urbandecay.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.urbandecay.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.urbandecay.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

351884
One of the most important metrics for
Urban Decay - English
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
77992
) and their Domain Rating.

Total Keywords

77992
Why does this matter for
Urban Decay - English
SEO strategy? 

This is the total number of keywords where 
Urban Decay - English
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

15323
The total number of domain who have a link to  
Urban Decay - English
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

353711
What's a backlink? A link from another domain that redirect to  
Urban Decay - English
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

345425

Backlinks NoFollow

40446

Backlinks Redirect

8273

Backlinks Images

45510

Backlinks Frame

5

Backlinks Form

2

Need more assets?
Unlock all the assets on

Urban Decay - English

Softwares and Marketing eCommerce Stack

Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

Discover →More details →
Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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